Building a portfolio of one-person businesses offers autonomy and work-life balance.
Writing is a powerful strategy for attracting clients, engaging readers, and monetizing attention.
LinkedIn and Twitter offer unique opportunities for audience-building and content creation.
Deep dives
Transition from Startups to Solo Entrepreneurship
The podcast episode discusses the journey of transitioning from building startups to focusing on solo entrepreneurship. The speaker shares personal experiences of burnout and the decision to leave the high-growth startup world. The shift towards building a portfolio of one-person businesses is explored, highlighting the opportunities and the appeal of autonomy and work-life balance.
Writing as a Strategy to Capture Attention
The podcast emphasizes the importance of writing as a means to capture, keep, and monetize attention. The speaker encourages building an audience, starting a business, and establishing oneself online using writing as a key strategy. The power of writing to attract clients, engage with readers, and create valuable content is discussed.
Creating Valuable Content on LinkedIn
The podcast delves into the effective use of LinkedIn as a platform to create valuable content. The speaker shares insights on writing styles and formats that resonate well with LinkedIn's professional audience. The importance of finding a specific niche, empathizing with the audience, and producing high-quality content is highlighted.
The Transition to Twitter and Building a Following
The speaker discusses the transition from LinkedIn to Twitter and the process of building a following on the platform. The importance of engaging with others, joining communities, and leveraging network effects is emphasized. The speaker shares personal experiences of networking, engaging with other creators, and utilizing Twitter's character limitation in content creation.
Monetization Strategies and Product Creation
The podcast explores different monetization strategies and the process of creating products. The speaker highlights the importance of starting with services and consulting to understand the market and customer needs. The transition to product creation and pricing strategies are discussed, including the use of tripwire pricing and the value of affordable, high-value offerings.
Justin has built an audience of almost 200,000 people and made over $400,000 selling his LinkedIn Operating System that shows people how he did it. And recently, he’s started writing on Twitter, building a following of 50k+ followers in only a handful of months.
In this session, we chatted with Justin about his writing process, audience-building techniques, tips and frameworks for running a 1-person business, and explore the similarities and differences between Twitter and LinkedIn.
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