Simplifying your approach and focusing on smaller, sustainable ventures can lead to a business that allows you to live the life you desire while still making an impact.
Analyzing your calendar, determining your core role, and resisting the temptation of chasing new ideas constantly can help you maintain focus on what aligns with your vision and goals.
Deep dives
Key Point 1: Discovering the Magic of Writing
Christine began writing in April 2021, sharing a vulnerable piece about her experience with a concussion while leading a hypergrowth venture-backed company. The response to her story on LinkedIn motivated her to dig deeper into her personal stories, which became her niche. She realized the power of sharing her own experiences and being vulnerable, resonating with her audience.
Key Point 2: Transitioning from a High-Growth Mindset
After shutting down a large company and facing the pressure and self-worth tied to its success, Christine questioned why she kept chasing big, complicated businesses. The pandemic made her rethink her priorities, leading her to simplify her approach and focus on smaller, more sustainable ventures. She discovered that she wanted a business that allowed her to live the life she desired, while still making an impact.
Key Point 3: Overcoming Shiny Object Syndrome
Christine advises eliminating shiny object syndrome by focusing on what truly moves the needle. She suggests analyzing your calendar and identifying where you should be spending your time. Determine your core role and delegate or systematize other tasks. It's important to resist the temptation of chasing new ideas constantly and instead maintain focus on what aligns with your vision and goals.
Key Point 4: Start Writing What You Know
For those aspiring to share their expertise through writing, Christine recommends starting with topics you know well. Look back at past experiences, emails, and notes for inspiration. Find the areas that naturally draw you in and feel easy to write about. It's important to write with excitement and passion, as it resonates with readers and creates an engaging connection.
In this episode, we sat down with Christine Carrillo to talk about her journey building & operating 3 9-figure businesses, her principles & frameworks for building your dreams without overworking (or killing yourself in the process), why she decided to start writing online, and tons more!
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