The Espresso Hour How To Generate 100+ Content Ideas, Write Viral Twitter Threads & Build An Audience Online
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Mar 4, 2022 
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Endless Idea Generator (Light)
- Brainstorm content ideas by twisting two knobs: "for who" and "so that".
- Change the target audience and desired outcome to generate various angles.
Write to Your Past Self
- Easily identify your target audience by considering your past self.
- Write to the person you were two years ago and address their specific needs.
Paradox of Specificity
- Writing for a large audience can be ineffective; focus on one specific person.
- The internet's scale will distribute your content to others with similar problems, creating resonance.