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How To Generate 100+ Content Ideas, Write Viral Twitter Threads & Build An Audience Online

The Espresso Hour

CHAPTER

Digital Writing Tips for First Time Authors

The paradox of specificity is that you are looking for something that is hyper specific and universal at the same time. Instead of trying to write for a large, huge group of people, write for one person and let the internet kind of bring it to whoever's into ye. So now take 12 audiences multiplied by 12 different so that's right, and you have more ideas than you know what to do with. And my framework for this is i pick one specific person in that audience and i write everything to them.

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