6min chapter

The Espresso Hour cover image

How To Generate 100+ Content Ideas, Write Viral Twitter Threads & Build An Audience Online

The Espresso Hour

CHAPTER

The Best a Hook I've Ever Written

Insi 30 is a book of tips on how to improve your writing. In the past year, i've tweeded more than 19 million views but these are just some of the most powerful and actionable advice I have ever received. Here are all the ways that you can unlock it: What's the desirable outcome? And now we'll go from x to y in an easy-to-understand way. How do you stop yourself saying things like "I'm not going to say anything about this" or "i don't want to give away any plot points". Are there any rules for good story telling which haven't been broken yet? Share them with us by emailing editorial

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