Banking on Digital Growth

As marketers, all want to be more data-driven, right? Well, it’s just as important to avoid “death by data.” We don’t just need more data — we need better data we can use. Today’s guest is here to help you do just that. Kristin Harrison, Director Of Business Development at Webstrategies Inc., where she is leading the data-driven, digital marketing revolution. In this episode, we discuss: - How a data-driven mindset leads us out of the cave of complacency - The importance of marketing automation - How to foster alignment between sales, marketing and the rest of your organization You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Today, I’m tackling this listener question: How can our marketing team get executive buy-in to commit and focus our marketing and sales on a niche with the development of consumer personas? In this solo episode, you’ll hear from me, James Robert Lay, CEO at Digital Growth Institute, about how to reimagine niches as defined not by geographical boundaries but mental ones. In this episode we discuss: - What personas are and how they create empathy - Setting geography aside in favor of targeting niche beliefs - Examples of successful financial brands built on niches that may surprise you - What consumer personas and niches can do for you Listen to these related episodes: - Ep. 94. How to Best Serve the SMB Market with Embedded Fintech (with Derik Sutton) - Ep. 109. Predicting FinTech & Strategies to Stay Relevant (with Alex Sion) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Digital transformation doesn’t succeed or fail based on the technology… Its success is dependent on the people. It’s our individual humanity — our own transformation — that matters. Which is why today’s guest, Jeff Ward, Enterprise Executive at Decisions, says we shouldn’t fear automation — we should embrace it. Because when we automate the routine, we free ourselves up to deliver the exceptional. In this episode, we discuss: - How to use automation to deliver a more human experience - Why automation is not going to take your job - How automation factors into the employee experience You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

I’m turning the tables on you in this one. After over 100 episodes as your host, I surrender that seat to Laura Dolan, Senior Content Marketing Manager at Optimizely, as she interviews me about building a website that sells. In this episode we discuss: Why a glorified online brochure won’t cut it for your website Strategies for calls to action (CTAs) Cognitive load and intrinsic cause Trust, video, and communication techniques Behavioral economics and building your content strategy gear-by-gear Check out these resources we mentioned during the podcast: Using Zoom As a Bank or Credit Union You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

How can we improve the way our marketing measures and reports on customer acquisition using digital channels right now? We're pretty much just measuring clicks, but not conversions, and not acquisitions. In this episode, I'll be answering this question from Andrew, a CMO for a financial brand on the west coast. I’ll cover: - The view of marketing as a cost center (or, worse, kids playing with crayons) - The 4 types of attribution - How to find your cost per acquisition You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

The old model for financial brands was always based around geography — find your local market and serve it. These days, there are no local markets… Only niches. In this very special episode, I joinMary Wisniewski and Jeffery Kendall  to discuss how to harness the power of niche in your financial brand. We cover: - Why niche is the new local - How to build a portfolio of niches - How to find a niche to target You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

People are searching for 3 things from financial brands: clarity, help, & hope. Through the power of storytelling, brands can move from a place of scarcity into a place of abundance—finally helping to alleviate the financial stress most people deal with. Justin Breen, Founder & CEO of BrEpic Communications LLC, joins the show to discuss tactics to help people better understand how storytelling can transform a brand—ultimately helping customers towards a better financial future. What we talked about: - Media Transformation & The Future of Financial Brand Podcasts - Operating from a Place of Abundance Instead of Scarcity - Measuring Teams with Kolbe - Financial Brands Stuck in a Narcissistic Cycle - Simplifying the Pattern of Peoples’ Relationship w/ Money Check out these resources we mentioned during the podcast: - www.kolbe.com - 30 Secrets to Build Your Business Exponentially and Give You the Freedom to Live the Life You Want By Justin Breen To hear more interviews like this one, subscribe to Banking On Digital Growth on Apple Podcasts, Spotify, or your preferred podcast platform.  Hosted on Ausha. See ausha.co/privacy-policy for more information.

With all the emerging FinTech, it’s important to reflect on what is currently working in the industry to predict where the space is headed next. Only then can an organization restructure itself to welcome the new technologies. Alex Sion, Managing Director, Head of Venture Incubation, Global Consumer, Citi Ventures at Citi, joins the show to discuss his experience with the finance industry and preparation strategies for emerging growth. What we talked about: - Alex’s Journey and Transforming Banking - Reflecting on the Financial Industry to Move Forward - Trends, Patterns, & Purpose of D10X - Roadblocks within Emerging Growth to be Aware Of - Jobs to be Done Theory Explained - The Opportunities of the “Intrepreneurship” - FinTech VS. The Incumbents - Recommendations for Risk Aversion & Personal Growth to the Dear Listener Check out this resource we mentioned during the podcast: Alex.sion@citi.comTo hear more interviews like this one, subscribe to Banking On Digital Growth on Apple Podcasts, Spotify, or your preferred podcast platform.  Hosted on Ausha. See ausha.co/privacy-policy for more information.

Empathy, diversity, & valuing the consumer are all at the core of why many big banks are losing out to smaller financial institutions. For too long, banking staples have put profit over the consumer experience and people are taking notice. Bradley Leimer, Founder of Unconventional Ventures, joins the show to discuss pain points for traditional banks and strategies to adopt a new empathetic approach. What we talked about: Going Beyond Good in Financial Services Opportunities of Innovating w/ Empathy for Financial Brands Inclusivity & Losing Community in Big Banking How to Be Profitable w/ Purpose Roadblocks for Financial Brands to Adopt a Consumer-First Approach Actionable Step for the Listeners Check out these resources we mentioned during the podcast: Beyond Good by Theodora Lau & Bradley Leimer Kendrascott.com One Vision Podcast Bradley’s Twitter Bradley@Unconventionalventures.comTo hear more interviews like this one, subscribe to Banking On Digital Growth on Apple Podcasts, Spotify, or your preferred podcast platform. Hosted on Ausha. See ausha.co/privacy-policy for more information.

When business feels “good enough,” it can lead to a decline in customer experience. Providing new ways to educate customers and make the banking process easier should not only be looked at as advantageous to the success of the bank, but as a reminder that helping the customer is the first priority. Paul Long, Senior Vice President - Business Banking & SBA Lending at Timberland Bank, joins the show to discuss his approach to providing customers with a first-rate digital experience and always giving more than he will ever get back. What we talked about: 4 Pillars of Personal Growth for the Commercial Banker The 3 Different Kinds of Bankers The Princess Problem & How to Deal w/ a Surplus of Business A Proactive VS. Reactive Stance to Business Investing in Videos and Podcasts w/ the Intention to Educate Balancing ROI and Content Production Actionable Advice from Paul to the Listeners Check out these resources we mentioned during the podcast: Delivering Happiness by Tony Hsieh https://paultlong.com/ To hear more interviews like this one, subscribe to Banking On Digital Growth on Apple Podcasts, Spotify, or your preferred podcast platform. Hosted on Ausha. See ausha.co/privacy-policy for more information.