Banking on Digital Growth 110) #ExponentialInsight: Helping Customers Escape the Scarcity Mindset w/ Financial Brand Storytelling
People are searching for 3 things from financial brands: clarity, help, & hope. Through the power of storytelling, brands can move from a place of scarcity into a place of abundance—finally helping to alleviate the financial stress most people deal with.
Justin Breen, Founder & CEO of BrEpic Communications LLC, joins the show to discuss tactics to help people better understand how storytelling can transform a brand—ultimately helping customers towards a better financial future.
What we talked about:
- Media Transformation & The Future of Financial Brand Podcasts
- Operating from a Place of Abundance Instead of Scarcity
- Measuring Teams with Kolbe
- Financial Brands Stuck in a Narcissistic Cycle
- Simplifying the Pattern of Peoples’ Relationship w/ Money
Check out these resources we mentioned during the podcast:
To hear more interviews like this one, subscribe to Banking On Digital Growth on Apple Podcasts, Spotify, or your preferred podcast platform.
Hosted by Ausha. See ausha.co/privacy-policy for more information.