How can we improve the way our marketing measures and reports on customer acquisition using digital channels right now? We're pretty much just measuring clicks, but not conversions, and not acquisitions.
In this episode, I'll be answering this question from Andrew, a CMO for a financial brand on the west coast.
I’ll cover:
- The view of marketing as a cost center (or, worse, kids playing with crayons)
- The 4 types of attribution
- How to find your cost per acquisition
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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Banking on Digital Growth