I’m turning the tables on you in this one. After over 100 episodes as your host, I surrender that seat to Laura Dolan, Senior Content Marketing Manager at Optimizely, as she interviews me about building a website that sells.

In this episode we discuss:

Why a glorified online brochure won’t cut it for your website
Strategies for calls to action (CTAs)
Cognitive load and intrinsic cause
Trust, video, and communication techniques
Behavioral economics and building your content strategy gear-by-gear

Check out these resources we mentioned during the podcast:

Using Zoom As a Bank or Credit Union

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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113) #ExponentialInsights: Building Your Website’s Financial Brand w/ Laura Dolan