Banking on Digital Growth 107) #DigitalGrowthJourneys: Educating & Creating a Better Customer Experience within Banking
When business feels “good enough,” it can lead to a decline in customer experience. Providing new ways to educate customers and make the banking process easier should not only be looked at as advantageous to the success of the bank, but as a reminder that helping the customer is the first priority.
Paul Long, Senior Vice President - Business Banking & SBA Lending at Timberland Bank, joins the show to discuss his approach to providing customers with a first-rate digital experience and always giving more than he will ever get back.
What we talked about:
- 4 Pillars of Personal Growth for the Commercial Banker
- The 3 Different Kinds of Bankers
- The Princess Problem & How to Deal w/ a Surplus of Business
- A Proactive VS. Reactive Stance to Business
- Investing in Videos and Podcasts w/ the Intention to Educate
- Balancing ROI and Content Production
- Actionable Advice from Paul to the Listeners
Check out these resources we mentioned during the podcast:
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