

Banking on Digital Growth
James Robert Lay
If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.
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Top mentioned books
Here are the most frequently recommended books on the Banking on Digital Growth podcast:
#1 Mentioned in 1 episodes
Banking on Digital Growth
#2 Mentioned in 1 episodes
Banking on Change

#3 Mentioned in 1 episodes
The Innovator's Dilemma
When New Technologies Cause Great Firms to Fail