The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. In this episode, Kane is joined by Gee from Patreon to talk about why premium content is the primary way to monetise your podcast show! Gee gives great insight into why premium content is best for creators, specifically podcasters, why every creator needs this to monetise and tips on how to do it effectively too. Alongside her tips and insight, Gee also provides various Podcast Show case studies to hear real examples of how effective premium content is for monetising podcasts. KEY TAKEAWAYS The key thing about premium content is building a reoccurring revenue stream. To have that as an additional way to earn money from your creativity. The pandemic exposed how precarious revenue streams can be as a creator, it’s more important than ever to create multiple ways to receive income. With premium content you can build a community with your listeners and create a two-way conversation. You can ask for their input on what they want to see and hear and create a feedback loop. Authenticity is key to building a great community, what is it you can do that is unique to you for your listeners. Discord is real time chat, originally build around the gaming community, but works well when building communities in the audio space too. When marketing your podcast, split it into two ‘buckets’, show and tell. The tell part is really talking about what you will offer listeners if they sign up to your membership. The show part is giving them a taste of what you offer, such as through a teaser snippet of your premium content; to get an idea of what they are missing out on. People are so used to living in a world where you can access things for free, it means creators often tend to undervalue their content. When pricing, always bear this in mind and price yourself higher. Don’t create more than three pricing tiers as this can become overwhelming for your audience. Also ensure you add enough value at each level. The best membership retention is generally around the £4-£5 a month price. Do a bit of cost/benefit analysis. If just 1% of your audience converts at £5 a month, what is sustainable for you to offer? Don’t set yourself up for failure. The creators who have the best distribution across all their tiers have bonus content increasing at each level. Being consistent with your content is imperative. It builds trust with your audience and trust is essential if you then want your audience to pay you. There are two main mistakes people make with Patreon. the first is being overambitious, the second is not promoting enough. BEST MOMENTS “The key to any community is about authenticity, it’s not about copying what other people are doing”  “It’s trying to understand why people are into what you are doing” “Most creators massively undervalue their content” “You don’t want your membership to become a burden, it should be something that frees you up to focus on your creative pursuits” “Bonus content is really the biggest driver of listeners becoming members” “It’s not just about content with a membership it is about connecting with your audience” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk   Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane talks all about sponsorship and affiliates in this episode. Some of the most common questions Progressive Media get asked are around how to monetise your podcast, so Kane talks through these options and demonstrates how you can make them work for your podcasting journey.   KEY TAKEAWAYS If you don’t have the time to create premium content and you also don’t have your own products than sponsorship is a great wat of monetising your podcast. Identify every possible company you would want to work with and put them onto a spreadsheet so you can reach out to them. A way to gain monetisation on your podcast if a company is not willing to sponsor you is to go down the commission route.   BEST MOMENTS “We’re not the biggest fan of sponsorship and we actually prefer selling your own products and services or selling yourself through a premium content model” “Find and identify what the products and services you like and would be valuable for your audience and approach those companies’”   VALUABLE RESOURCES Free Podcast Workshop ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices

What is one of the bugbears of podcasters and podcast agencies? Cold emails from guest booking services! Listen into Kane about why these aren’t always what they seem and can actually be a really useful tool for you to use. KEY TAKEAWAYS If you’re trying to get high calibre and interesting individuals then the chances are that they are time poor. Which means they probably need to pay someone to source and organise this for them, the guests you want probably use the services you complain about. Kane’s advice is to trail some of these services. You can always blacklist any you get poor results from.   BEST MOMENTS “I reckon all podcasters should trail some of these interviews” “Chances are they are the people who will need these services” ABOUT THE GUEST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.  Jeannette’s linktree  https://www.jeannettelinfootassociates.com/ YOUTUBE LinkedIn Facebook Instagram   VALUABLE RESOURCES Free Podcast Workshop ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices

Kane talks all about value in this quick episode. Listen in to hear how and why it matters to always think about value when deciding whether to book a guest or be a guest yourself.     KEY TAKEAWAYS Are you offering value as a guest when you go on other podcasts and are the guests you interview adding value to your audience? It’s the content and value to your audience that is the most important thing. Your listeners don’t care about how notable your guest is if they are dull, boring or don’t add value for them. If you’re being a guest on someone else’s show, make sure you can actually provide value to them.   BEST MOMENTS “Your podcast isn’t for you, it’s for your audience” “It’s not my expertise and therefore it’s not the value proposition that you want” VALUABLE RESOURCES Free Podcast Workshop ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Co-founder of podcasting advertising space Podmatch Alex Sanfilipo, talks about the best way to pitch yourself as a guest for other Podcast shows. He talks about the importance of offering value, credibility and even an easy-out when approaching hosts.  KEY TAKEAWAYS Alex always listens to some of the show and then leaves a review before asking to be a guest. People always get a review from him first, he has then already given them value. It also almost guarantees that they will respond. Make a meaningful request to your host, Alex does a simple ctrl-f search through the podcast episodes to see if and when topics he knows about have been covered. Again here you are offering value and credibility. Mention that you will share the episode and then follow through. Alex links to the show on his social media platforms and also adds the link to his website. Alex always makes it clear that having him on the show needs to be right for the host, he makes it easy to say no as well as allowing them to introduce him to other people that might be a better fit. BEST MOMENTS “Make it easy to say no…I would rather get a response than not” VALUABLE RESOURCES Free Podcast Workshop ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices

When looking at launching a podcast the amount of information out there can be overwhelming. Listen to Kane in this episode as he gives you the four key steps to launch your podcast, proven time and time again by the many successful podcasts the Progressive Media Agency has helped launch.   KEY TAKEAWAYS Your launch is one of the most important things to get right when starting as a podcaster, you have just 8 weeks from when your podcast is set-up to enter the new and noteworthy charts.   Your pre-pre-launch is a couple of months until two weeks before your podcast officially goes live. You want to make people aware a show is coming without any specifics. Part of this is going into linked in groups, fb etc and creating awareness to your audience that something is coming and to ask them what they want. It creates engagement and investment in your podcast. Your pre-launch is more defined. You give trailers, sneak peeks and tell people what to expect, this happens two weeks before you launch your podcast. If you create a giveaway, you can incentivise people to listen, review and follow in a short time period. Having a rush in a short time-period will mean you will be more likely to feature in the charts. You want to get that huge boost to get you into the charts. Your launch day is when you want to do everything you can to get people listening, you need to tell your audience that your podcast is there to be listened to and ensure as much as possible that they leave a review and follow. Do all the promotion you can, you can only launch once! You can replicate the giveaway process on anniversaries and other notable dates. So you can enter different charts throughout your podcast journey. BEST MOMENTS “Get everybody’s input, they are then invested in you” “You want to get that huge boost into the charts” "Make sure you train your audience"    VALUABLE RESOURCES Free Podcast Workshop ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices

Ads and sponsorships on your podcast, what are the main differences, what are the pros and what are the cons? Join Kane in this episode to learn these and help guide you on decisions around monetising your podcast.   KEY TAKEAWAYS Ads and Sponsorship are not the same. There is a lot more money in sponsorship for a creator than in ads and this is a key difference podcasters need to understand. You can find your own sponsorships by simply reaching out to companies you feel would be valuable for your audience. This way, your audience will be grateful and you are giving them great value but also the sponsor will gain more ROI. Good for you, good for your listeners and good for the sponsor. Kane wouldn’t recommenced joining an ad network where they put any ads they like onto your show. It isn’t great for your show, it could turn off your audience and there also isn’t the most financial gain to be had either.   BEST MOMENTS “The actual creator doesn’t have any say in what the ad is, they don’t negotiate and it’s a lot more hands-off” “Find who has a product or service that provides the most value for our audience” VALUABLE RESOURCES Free Podcast Workshop ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you thought about podcasting but worry that you have no audience? Listen in to this episode, where Kane tells you exactly how you can start a podcast with no audience, the steps you need to take and why starting from zero doesn’t necessarily mean that you won’t find success quickly. KEY TAKEAWAYS Step 1: Focus on a niche. You want your content to be as specific as possible. Too many people cast the net too wide which makes their podcast a lot harder to be found organically. Step 2: You need to be consistent. The more episodes you have the more discoverable you are and your downloads will compound over time. Step 3: Highjack an already existing audience. Find people who are already in your niche, learn from them and collaborate with them. BEST MOMENTS “You can also scale your personal brand through the power of podcasting, even if you don’t have an audience yet” “When you’re really specific, then certain keywords that you use will actually made it easier for you to be found” VALUABLE RESOURCES Free Podcast Workshop ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Simon is a serial entrepreneur and seasoned content creator including a successful YouTube channel and the Podcast PEP Talk: The Purposeful Project. In this episode, Kane and Simon discuss what it takes to get started with your podcast, how to create great content over and over again and what really counts when it comes to building a podcast, a business and a brand. Simon also talks about his passion behind helping others build their own businesses and learning how to transform their lives.    KEY TAKEAWAYS Simon started a digital agency which he recently sold. He always had the philosophy that he was not the front or the face of the company and this then aided him in being able to sell it with its own strong business brand intact. He believes there is too much emphasis on personal brand at the moment and not enough focus on the business brand.  When Covid hit, Simon decided to start creating content that would be useful for other people, to help and aid them in starting their own business and creating their own wealth. This is what led him to create his podcast.  Simon learnt about entrepreneurship out of necessity, it was difficult and he learnt everything the hard way. This is what drives him to want to help everyone no matter who they are. When Simon created his podcast, he never thought about whether it would be viral or get ‘big’ he just focused on the content and whether that was providing value for the listeners. Reputation goes a long way, this alongside building a successful working network is how Simon continues to get great guests on his podcast. Spotify is really starting to put the work in to become a more dominant platform in the podcasting world. They are consistently coming up with innovative concepts and features to try and get ahead of Apple. Entrepreneur House is Simon’s concept to have entrepreneurs come and stay as a package whilst they start their business; you learn, stay and build your business all under one roof. He has one property now but feels like it is very valuable and scalable as a concept.  Many people suffer from imposter syndrome but Simon says you can use these feelings for strength. You can take that energy and leverage it to prove you are who you say you are, creating energy to deliver what you want to do. Simon likes to consume his own content in a variety of ways but surprisingly not that often through podcasting. His main aim when consuming content is to learn something, it doesn’t matter to him what format that takes. BEST MOMENTS “Our whole process was making sure our clients became famous” “My dream would be to remove the word unemployed from the world” “I believe personal brand is overrated” “You can start to leverage imposter syndrome to prove you are who you say you are and it can generate energy in you” “I like to consume content from those I respect, from those I can learn from” ABOUT THE GUEST Simon Squibb Entrepreneur, investor, mentor and content creator. Simonsquibb.com VALUABLE RESOURCES Free Podcast Workshop ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Aaron as he speaks with the creator of the Secret History of Hollywood Podcast Adam Roche! They talk about what Adam has achieved with his podcast, how he has done this and what we can all learn from his experience. Aaron and Adam also have some in-depth discussions about podcasting, the importance of quality and what to focus on when creating content. They also discuss the many highs of Adam’s podcasting career including the success of his monetisation, being featured by The Guardian and even being contacted by a film Producer! An episode really not to be missed that shows what can be achieved by just getting started, putting great quality content out there and remaining true to your niche.   KEY TAKEAWAYS The Secret History of Hollywood Podcast is now Adam's main show but actually began as a spin-off for longer form content from his original Podcast. He also co-hosts two other Podcast shows so is very busy in the podcasting world! Adam has been creating podcast content for almost a decade but because of the sheer variety of podcasting Adam is now involved in, he never gets bored. A lot of people stumble on the concept of their podcast. The more generic the concept the actually more difficult it is. Being niche has been part of Adam’s success and this is seen time and time again across many different podcasts. There is no substitute for word of mouth. This is the best way to get your podcast out there, get people talking about it and most importantly get people listening. When Adam first started out he joined the group Podcast Pals, which was a group of podcasters that helped each other out, with feedback, listening, reviews and also being guests on each others shows. This collaboration and support network is still present today and they still support one another: a testament to the podcasting community which is one of the most supportive platforms out there, don't ever be afraid of reaching out. Once Adam’s audience of The Secret History of Hollywood Podcast got to a good number he decided to monetise, he did a big launch and since 2016 he has put more content out on his Patreon than he has his usual podcasts. It’s fantastic but a difficult balancing act as it’s a big commitment to your paying audience but you still need to do your usual free content too. Adam created tiers on Patreon to allow people to pick and choose the content they want and he attributes this selection and choice to some of it’s success. Ensuring his content is fresh, versatile and always engaging keeps his listeners coming back for more. Adam always creates unique artwork for each episode, he thinks it’s important to care about every episode you put out and that what can often be a podcasters downfall is that they let quality slip as time goes on. There’s a very fine line between not putting enough content out there and putting too much out there. Adam believes the sweet spot is 2 or 3 episodes a week maximum. BEST MOMENTS “If you niche down and people are looking for you and you’re good at what you do then you’ll find your audience” “It’s kinda a curse and a blessing because you can’t really ever have a day off after you start doing Patreon” “The quality and content itself then markets the rest of the show through word of mouth and suggestions” ABOUT THE GUEST Adam Roche Experienced and successful podcaster with over a decade of experience in creating and producing Podcasts. Website: www.secrethistoryofhollywood.com Twitter: @moviehistories Adam's Patreon: www.patreon.com/attaboysecret VALUABLE RESOURCES Free Podcast Workshop ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk   Learn more about your ad choices. Visit megaphone.fm/adchoices