The Podcasters Podcast How To Start a Podcast - Finding Guests (collaborations)
Kane, Thom and Aaron have years of experience between them of helping hundreds of entrepreneurs and businesses start, scale and monetise their podcasts. On this episode they discuss what makes an amazing guest, where you can find them and how to make sure they say ‘yes’ to appearing on your show.
How To Start a Podcast - finding Guests!
KEY TAKEAWAYS
- You always need to be thinking about your ‘in’, just having a podcast doesn’t make you a great guest. You need to have some form of recognition or connection to that person and their show. Think about what you would respond to.
- Keep a note of where you reached out to people, what they said, if it’s a ‘no’, get back in touch with them after a good amount of time. Don’t bug them, but don’t take silence as an answer either. As long as it’s not a firm ‘no’, keep trying. Look who they follow, whose been on their show and which shows they’ve been on and try them too because you might get back to getting your main ‘get’ now you’ve got an ‘in’.
- Once you guest on a few shows you’ll find other people will want to have you on their podcasts and guests will start asking to come on your show.
- Look at brands, not people. James Dyson/Jeff Besos/Elon Musk will be a hard get, but a former VP will be easier and will still get you a decent credibility hit that the brand name will attract. Titles the show ‘Amazon marketing tricks revealed’. These people are really easy to find on LinkedIn too.
- Direct message the person you want to interview and make it personal, from you to them, and build up a bit of rapport with them first, don’t just go in with asking them to guest on your show.
- If you have no following there are Reddit and Facebook groups that are about getting guests, they may not be quality but they’ll start the ball rolling. At the other end of the scale, and if you have the money, offer to pay people – especially if they’re ‘the one’ and if you make money from your show in some way so you’ll get a return on it. This is only once you’ve exhausted all other avenues.
BEST MOMENTS
‘Clubhouse is a great resource for finding and collaborating with great people. But keep an eye out for new and emerging platforms.’
‘Chartable and Listen Notes provide a search function. Use this to find podcasts in specific categories to find guests or offer yourself as a guest.’
‘Having a guest will take the load off you as a content creator and will expose you to their audience as well.’
‘Cycle back to guests whose episodes perform well and get them back on the show.’
‘Even if you’re not an interview show, having the occasional guest will benefit your show and grow your audience.’
‘Give away your gold, people will pay for your silver: Publish half of a great interview and put the rest behind a paywall like Patreon.’
VALUABLE RESOURCES
ABOUT THE HOSTS
Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.
CONTACT METHOD