

The Podcasters Podcast
Disruptive Media
The Podcasters Podcast is your go-to resource for turning your podcast into a powerful platform for influence and income. Brought to you by Disruptive Media – one of the UK’s leading podcast production agencies – each episode delivers practical insights, proven strategies, and up-to-date industry knowledge for creators at every stage. Whether you're just starting out or looking to scale, you’ll find step-by-step guidance on launching, growing, and monetising your show through sponsorships, premium content, and digital products.Expect short, actionable how-to episodes, expert interviews with top creators, and deep dives into personal branding, audience growth, and content strategy – all designed to help you turn your passion into profit. Hosted by Industry Professionals and backed by the production expertise of Disruptive Media, this podcast is here to help creators build impactful, income-generating podcasts that stand out in a noisy world.
Episodes
Mentioned books

Aug 26, 2025 • 20min
The Top Mistakes Podcasters Make and How to Avoid Them
Discover the common pitfalls that many podcasters face, from poor recording environments affecting sound quality to the importance of avoiding distractions. Learn how to optimize your microphone placement for clearer audio and why maintaining eye contact with the camera is crucial for audience engagement. Get tips on using teleprompters for better focus and how to keep your content concise to avoid rambling. The advice shared here will empower aspiring podcasters to enhance their craft and connect effectively with their listeners.

Aug 18, 2025 • 14min
Podcast Growth Hacks: Creating Winning Calls to Action
Louie talks through how to turn listeners into loyal fans and buyers by creating calls to action (CTAs) that actually get clicked on and grow your audience and pool of regular buyers. He explains exactly how to create and record simple, engaging CTAs that get your audience to take the action you need them to, whether that is subscribing, reviewing, booking an event, buying a course, coaching, or something else.
Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: podcast@disruptivemedia.co.uk
Episode Takeaways
The simpler the action is, the more likely it is people will do it. Subscribing, rating, or visiting a website are examples of quick and easy actions.
Think about what it is that you're doing and what it is you want your audience member to do, then make it easy for them to take that action.
Your CTA needs to be short, simple and give people a reason to do it.
Tailor your CTA to the platform (s) you are using. Louie explains how.
Put your CTA in the first third of your content.
Creating a flawless CTA may take you several takes, so put aside enough time to get the job done.
BEST MOMENTS
“A call to action is asking someone to do something. It's a call to do an action - this can be as simple as liking, subscribing, following, rating, any of that jazz.”
“With the CTAs, you can’t ask them to do too much. You've got to make it easy, clickable, one thing - one simple step.”
“Like and subscribe is more of a video thing. Rating and reviewing is more of a podcast thing. So, think about what platform you want to be on and just record something.”
"You want this advert to come in early, to get the most people possible. "
VALUABLE RESOURCES
Website - https://disruptivemedia.co.uk
Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details – email: podcast@disruptivemedia.co.uk
ABOUT THE HOST
Louie Rider
https://www.linkedin.com/in/louie-rider1403
CONNECT & CONTACT
Instagram - https://www.instagram.com/disruptivemedia
LinkedIn - https://www.linkedin.com/company/disruptive-media-uk
Email: Podcast@disruptivemedia.co.uk

Aug 11, 2025 • 12min
The Look Before The Listen: Why Visuals Define Your Podcast
Louie talks through why visuals define your podcast. He talks about why the appearance of your podcast matters through branding, identity and more. He shares tips on how to make your podcast appealing and stand out across different platforms, and the things you need to consider when creating podcast visuals and branding.
Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! podcast@disruptivemedia.co.uk
Episode Takeaways
• Spend some time thinking about your branding and how you want to come across visually to your audience.
• Do you already have branding, and if so, consider if this still works for you and your podcast and if it is something you want to change.
• If you want to be the forefront of your brand then you need to spend some time thinking about how that will look, including quality photography of yourself.
• When designing your branding, you need to think about scalability, that is that it will work larger and smaller than originally designed.
• Thumbnails are one of the first things your audience will see when they are suggested your content, so it's important these look professional.
BEST MOMENTS
“You must avoid using any low-quality photos.”
“That’s why it’s really important to get a professional to create your artwork.”
“Thumbnails are on of the first things your audience sees.”
"Branding is literally everywhere"
VALUABLE RESOURCES
Website
Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details.
ABOUT THE HOST
Louie Rider
https://www.linkedin.com/in/louie-rider1403/
CONNECT & CONTACT
Instagram
LinkedIn
Email: Podcast@disruptivemedia.co.uk

Aug 4, 2025 • 13min
DON'T Hit Record UNTIL You've Heard THIS
Discover essential equipment for your first podcast setup, like the Samsung Q2U microphone and Zoom PodTrak P4. Learn tips on microphone positioning and the significance of monitoring your audio levels with headphones. Gain insights into managing gain settings to avoid distortion while recording. This practical guide ensures that your recording sounds great and engages your audience effectively. Don't hit record until you're prepared for high-quality results!

10 snips
Jul 28, 2025 • 17min
Podcast Equipment 101: What You Need & WHY
Discover the key essentials for launching your podcast! Start with the versatile Samsung Q2U microphone for great value. Learn about top-notch recorders like the Zoom H4n and Zoom PodTrak P4, plus tips on necessary accessories like XLR cables and quality SD cards. Find out why batteries are more crucial than you think, especially for multiple speakers. Plus, dive into additional insights to elevate your audio quality without breaking the bank.

Jul 21, 2025 • 13min
Who's Listening? How to Attract The RIGHT Audience
Louie talks about how you can attract the right listeners to your podcast. He explains why attracting the right listener matters, sharing tips and tools on how you can figure out your audience and niche and get the right people listening to your show.
https://rephonic.com/graph
Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! podcast@disruptivemedia.co.uk
Episode Takeaways
If you try and attract everyone, you won’t attract anyone. It’s important that you niche down your podcast enough to find the right audience.
Are you a business or working on behalf of a business, do you need to take into consideration who you as a personality will attract -vs- the business
Connection and relationships are built on common ground so think about what you can say that people will want to listen to.
Think about who your target audience are, what are their hobbies, interests and desires? Then tailor your content and delivery to them.
Don’t underestimate things like forums and Facebook groups to reach your audience.
If you find yourself in a rut, then pivot, you don’t have to keep doing the same thing just because that’s what you started with.
BEST MOMENTS
“What do you give and how can you connect with someone?”
“What are their hobbies, interests, desires? All that psychoanalytical stuff!”
“Who you’re aiming for depends on what you’re making and where you put it”
“People underestimate places like forums and Facebook groups, everyone is obsessed with TikTok”
“Experiment with platforms and with people”
VALUABLE RESOURCES
https://rephonic.com/graph
Website
Want to get into
podcasting but need a little push? Join our 3-day Podcasting event in
Peterborough! – Get in touch for details.
ABOUT THE HOST
Louie Rider
https://www.linkedin.com/in/louie-rider1403/
CONNECT & CONTACT
Instagram
LinkedIn
Email: Podcast@disruptivemedia.co.uk

Jul 14, 2025 • 16min
Starting Your Pod & Discovering Your WHY
Discover why now is the perfect time to leap into podcasting, focusing on the benefits and the importance of finding your personal 'why.' The show highlights how podcasting has evolved from audio-only formats to include engaging video elements. Passionate topic selection is crucial to keep both you and your audience interested. Learn how to structure your podcast effectively, build real-world connections, and define your brand to create a thriving community.

Jul 7, 2025 • 37min
Rob Moore REVEALS How He DISRUPTED The Podcast Industry
Rob Moore, an entrepreneur and seasoned podcaster, shares insights from his journey in the podcasting landscape. He discusses the importance of passion and vision in creating engaging content, while adapting to audience feedback and industry trends. Rob emphasizes the value of teamwork behind the scenes and the impact of production quality on success. The conversation also delves into mastering interview techniques and maintaining energy with guests. Plus, Rob hints at exciting plans for future episodes, proving that innovation in podding is here to stay!

7 snips
Apr 1, 2025 • 1h 17min
$12 Million from 1 Video: The Power of Free Knowledge with Jason Graystone
Jason Graystone, a financial expert and content creator, reveals his incredible journey from electrical engineer to earning £12 million through a single YouTube video. He discusses the power of freely sharing knowledge, which built trust with his audience and created valuable opportunities. Jason emphasizes the importance of transparency in content creation and his unique approach to community engagement, maintaining a waiting list of 18,000 while only accepting 30 new members monthly. His philosophy shifts focus from material wealth to authentic living and meaningful connections.

Mar 28, 2025 • 15min
Is Podcasting Better for Lead Gen or Brand Building?
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane discuss whether podcasting is better for brand building or lead generation. They share examples of how podcasting is great for both but also explain that while podcasting can generate high quality leads, its real power lies in building trust and creating long term opportunities. KEY TAKEAWAYS Podcasting builds a brand better than it generates leads, it generally creates more value through indirect opportunities than direct monetisation. Authenticity is essential as overly sales focused content isn’t good for audience trust and long term brand value. Tim Ferriss leveraged his podcast brand to invest early in Uber, Facebook, Shopify, Duolingo and Twitter, showing how brand benefits can outweigh direct revenue. Podcast listeners often skip typical marketing funnel stages, converting directly to high ticket purchases. Podcast leads are typically fewer but higher quality so listeners are more likely to buy expensive products and services. Interview established names in your industry to build credibility by association, especially when you are first starting out. The podcasting opportunity hierarchy is to brand build first, lead nurturing second and lead generation third. BEST MOMENTS "If you overly focus on lead gen, that will affect your brand. The longer you can go without asking, the more you can ask for." "The more human you are and the more you share opinions and what you believe in, that's what builds brand. Essentially it's like trust and when you build brand, you get loads of opportunities." "Tim Ferris is one of the OG podcasters. It's been around like a decade, more than a decade, almost 15 years, really strong brand and because of his really strong brand, he was given the opportunity to invest in some of the biggest companies at a really early stage." "I think it is not the best vehicle for your top of funnel... Anybody who normally reaches out to us from the podcast, they're buying our training or they're working with the agency. They're not doing like discovery calls, webinars, let me get on your email list." "The podcast, I might get like less than 10 leads a month, but like they're buying really expensive products.” "The brand you get isn't just through posting content and getting views, it's by being sat next to somebody who's already really respected and leveraging other people's brand." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1 https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2 Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk