The Podcasters Podcast

Discover essential equipment for your first podcast setup, like the Samsung Q2U microphone and Zoom PodTrak P4. Learn tips on microphone positioning and the significance of monitoring your audio levels with headphones. Gain insights into managing gain settings to avoid distortion while recording. This practical guide ensures that your recording sounds great and engages your audience effectively. Don't hit record until you're prepared for high-quality results!

Discover the key essentials for launching your podcast! Start with the versatile Samsung Q2U microphone for great value. Learn about top-notch recorders like the Zoom H4n and Zoom PodTrak P4, plus tips on necessary accessories like XLR cables and quality SD cards. Find out why batteries are more crucial than you think, especially for multiple speakers. Plus, dive into additional insights to elevate your audio quality without breaking the bank.

Louie talks about how you can attract the right listeners to your podcast. He explains why attracting the right listener matters, sharing tips and tools on how you can figure out your audience and niche and get the right people listening to your show. ⁠https://rephonic.com/graph⁠ Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! podcast@disruptivemedia.co.uk Episode Takeaways If you try and attract everyone, you won’t attract anyone. It’s important that you niche down your podcast enough to find the right audience. Are you a business or working on behalf of a business, do you need to take into consideration who you as a personality will attract -vs- the business Connection and relationships are built on common ground so think about what you can say that people will want to listen to. Think about who your target audience are, what are their hobbies, interests and desires? Then tailor your content and delivery to them. Don’t underestimate things like forums and Facebook groups to reach your audience. If you find yourself in a rut, then pivot, you don’t have to keep doing the same thing just because that’s what you started with. BEST MOMENTS “What do you give and how can you connect with someone?” “What are their hobbies, interests, desires? All that psychoanalytical stuff!” “Who you’re aiming for depends on what you’re making and where you put it” “People underestimate places like forums and Facebook groups, everyone is obsessed with TikTok” “Experiment with platforms and with people” VALUABLE RESOURCES https://rephonic.com/graph Website Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram LinkedIn Email: Podcast@disruptivemedia.co.uk

Discover why now is the perfect time to leap into podcasting, focusing on the benefits and the importance of finding your personal 'why.' The show highlights how podcasting has evolved from audio-only formats to include engaging video elements. Passionate topic selection is crucial to keep both you and your audience interested. Learn how to structure your podcast effectively, build real-world connections, and define your brand to create a thriving community.

Rob Moore, an entrepreneur and seasoned podcaster, shares insights from his journey in the podcasting landscape. He discusses the importance of passion and vision in creating engaging content, while adapting to audience feedback and industry trends. Rob emphasizes the value of teamwork behind the scenes and the impact of production quality on success. The conversation also delves into mastering interview techniques and maintaining energy with guests. Plus, Rob hints at exciting plans for future episodes, proving that innovation in podding is here to stay!

Jason Graystone, a financial expert and content creator, reveals his incredible journey from electrical engineer to earning £12 million through a single YouTube video. He discusses the power of freely sharing knowledge, which built trust with his audience and created valuable opportunities. Jason emphasizes the importance of transparency in content creation and his unique approach to community engagement, maintaining a waiting list of 18,000 while only accepting 30 new members monthly. His philosophy shifts focus from material wealth to authentic living and meaningful connections.

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane discuss whether podcasting is better for brand building or lead generation. They share examples of how podcasting is great for both but also explain that while podcasting can generate high quality leads, its real power lies in building trust and creating long term opportunities. KEY TAKEAWAYS Podcasting builds a brand better than it generates leads, it generally creates more value through indirect opportunities than direct monetisation. Authenticity is essential as overly sales focused content isn’t good for audience trust and long term brand value. Tim Ferriss leveraged his podcast brand to invest early in Uber, Facebook, Shopify, Duolingo and Twitter, showing how brand benefits can outweigh direct revenue. Podcast listeners often skip typical marketing funnel stages, converting directly to high ticket purchases. Podcast leads are typically fewer but higher quality so listeners are more likely to buy expensive products and services. Interview established names in your industry to build credibility by association, especially when you are first starting out. The podcasting opportunity hierarchy is to brand build first, lead nurturing second and lead generation third. BEST MOMENTS "If you overly focus on lead gen, that will affect your brand. The longer you can go without asking, the more you can ask for." "The more human you are and the more you share opinions and what you believe in, that's what builds brand. Essentially it's like trust and when you build brand, you get loads of opportunities." "Tim Ferris is one of the OG podcasters. It's been around like a decade, more than a decade, almost 15 years, really strong brand and because of his really strong brand, he was given the opportunity to invest in some of the biggest companies at a really early stage." "I think it is not the best vehicle for your top of funnel... Anybody who normally reaches out to us from the podcast, they're buying our training or they're working with the agency. They're not doing like discovery calls, webinars, let me get on your email list." "The podcast, I might get like less than 10 leads a month, but like they're buying really expensive products.” "The brand you get isn't just through posting content and getting views, it's by being sat next to somebody who's already really respected and leveraging other people's brand."     VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1 https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2 Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane share creative ways podcasters and creators can partner with brands. Podcasters and brands don't need to settle for a boring pre-roll ad when there are so many interesting and productive ways to partner and collaborate.  KEY TAKEAWAYS Brands can create content that the podcaster takes part in, so it becomes an association between podcaster and the brand. Creators speaking at brand events is a creative way to embed a brand partnership and build authenticity too. Product placement is a simple but effective way for brands to partner with podcasts. Think about alternative ways you have a presence as a podcaster/creator and utilise that as an avenue with brands. BEST MOMENTS "I wanna be Jordan to Nike but it’s Ash and Kane and Riverside” “Product placement is one” “Doing things that have the creator involved with the brand in person, you can create content for both channels”   VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1 https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2 Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane share how brands and podcasters can find the right match with sponsorship. They reveal what both advertisers and podcasters can leverage to get the sponsorship right, including how brands can find the perfect audience match and how podcasters can position themselves to attract ideal sponsors. KEY TAKEAWAYS Relevance trumps reach when choosing podcasts to sponsor. Find niche shows where your target audience aligns rather than mass-market podcasts with scattered audiences. Look for creators who are famous to a few in their specific niche, as their recommendations hold significant weight with followers who trust their opinion. Average viewer duration matters more than view count. Ensure audiences actually consume the portions where your ad will appear before investing. Research what competitors a podcaster has previously endorsed. Multiple competing sponsors can signal audience recommendation fatigue and can mean your ad won’t be as effective. Always listen to a podcaster's previous ad reads to evaluate their authenticity. The way they deliver ads for other brands indicates how they'll represent yours too. Long term partnerships are a strong signal for success, try and prioritise podcasters who maintain ongoing relationships with sponsors. Verify audience demographics for legitimacy, unusual geographic distributions (like a US business podcast with 60% Indian listeners) could indicate buying followers. Sponsors earned $4.90 for every dollar spent on podcast advertising last year. You're not just buying ad space, you're purchasing years of established trust between host and audience. BEST MOMENTS " The sentiment of this episode is relevance, not reach.” "Someone said to Matt, 'whatever you recommend, I just buy' what a fucking endorsement that is. If you're a brand, you can find your specific audience and then find who is the person that they all know in that space and trust the opinion of."  "Even if you have a script, you can make a script sound not like a script." "Do they work with their partners in a way where they genuinely endorse the product and genuinely are trying to get results for them?"  "On average, last year, sponsors make $4.90 for every dollar they spend. So it's a great place to be in and for the brand's benefit, you are buying trust that would normally take you years to build."   VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1 https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2 Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about what you can pay for in podcasting to help you succeed. From software to studios, they discuss the pros of paying to win in podcasting. KEY TAKEAWAYS Pay for high-quality production, this will give you better opportunities and make others want to work with you. Pay for guests, the content you get from a good guest can give you a great return. Hire an editor to make each episode perfect but also repurpose your content for other platforms and short form content. Paid marketing, such as paying to sponsor other podcasts. Sponsor the podcasts your audience is already listening to. BEST MOMENTS "In your first year, you could have 10 great guests and if you’re good on YouTube and TikTok you could blow up” “Having really good production is one thing, but having really good post-production is really important as well” “I know somebody who spent a lot of money with a guest booker so that they can’t work with other people” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1 https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2 Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk