The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. This episode is all about podcast confessions! Ash asked his LinkedIn audience to confess to their podcast mistakes and mishaps. Ash and Kane also discuss the worst thing you can do as a podcast host and their closest call making a big podcast mistake. Audience Podcast Confessions: Forgetting the name of a guest Using a guests name wrong! This is why you should always do the intro after recording an interview. Being so bored of interviewing a person that you didn’t hear their answer and had to guess what they actually said! When the guest was so bad that the host blamed a tech issue for not uploading the interview. Accidentally deleting files you need when trying to do a tidy of files. Re-recording multiple times because of imposter syndrome. BEST MOMENTS “The algorithms will prioritise higher quality content” “You must do the intro to the interview after the show’s done” “Never meet your heroes” “I have major imposter syndrome, still can’t believe you got me to do a podcast” “We might have almost broken someone’s NDA with the Royal Family” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about Spotify’s first year of profit, how they are paying podcasters and the new features they are bringing to podcasters including ‘smartlinks’ which allows you to track clicks and listenership. They also discuss the impact of Netflix launching video podcasts on their platform! KEY TAKEAWAYS For the first time, Spotify made 1.14billion dollars. Spotify is trying to promote itself as creator friendly. Netflix is going to be launching video podcasts to stream soon, but it’s not clear how monetisation will work. Smartlinks is a new feature Spotify is rolling out that can track how many clicks the link has had and how many listeners have come from that link. BEST MOMENTS “Spotify has just hit its first year of profitability” “Clubhouse came, dominated and went in six months because they didn’t pay their creators” “Video podcasting is adapting across all platforms” “You can track how many clicks it’s had and how many listeners that have come from that specific link which is a very useful tool especially when it comes to marketing” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Navigating the art of interviewing interesting guests can be challenging, but there are key strategies to succeed. Hosts emphasize the importance of high production quality and in-person interviews to build rapport. Unique questions that haven’t been asked before help in creating original content. They also discuss the balance between niche targeting and broad appeal, crucial for monetization. Engaging listeners involves making complex topics accessible, ensuring that both casual and expert audiences can connect with the discussion.

Ash and Kane dive into the remarkable journey of a podcasting titan, tracing its evolution from a humble start in 2009 to a major cultural force. They discuss the importance of authenticity and how unconventional approaches have led to immense financial success, with earnings reaching hundreds of millions. The conversation touches on controversial moments, including the impact of high-profile guests like Elon Musk and the host's influence on political discourse. Listeners will gain insights into the persistence and innovation required to thrive in the podcasting realm.

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane take a different approach in this episode, is it cake style. They run through a list of shows, asking you to guess which is the real podcast and which is the fake whilst discussing what makes a good niche for a podcast.   VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Learn how to skyrocket your podcast downloads to 1,000 in just 30 days! Discover the power of batch recording multiple episodes before launch to keep new listeners engaged. Collaborating with guests who have a loyal following can give you a significant boost. Effective promotion across social media and hosting giveaways can drive downloads on release day. Networking at niche events and optimizing your SEO in show notes are key strategies. Get ready to chart and gain organic listeners through smart marketing!

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. In this episode, Ash and Kane have asked chat GPT to suggest contentious and debate worthy topics in the podcasting industry. From charging for podcasts to AI-assisted content, Ash and Kane give their thoughts and opinions on these after years of experience in the podcasting space. KEY TAKEAWAYS Paywalls -vs- Free Content. Is it fair and does it work to put paywalls in podcasting? Are exclusive deals with platforms good or bad for the industry? What counts as too many ads in an episode? Are dynamic ads ruining the authenticity of podcasting? Should AI generated content and assisted podcast production be embraced? Should creators own all of their own content? BEST MOMENTS “I feel like you can only charge for content when you’ve earned the right” “Creators that do the best are the ones that purely do it for the passion and the  love of the content and payment is a byproduct” “The listener experience is the most important thing because they pay the bills” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Producing Meghan Markle's Podcast & Working for Spotify with Courtney Reimer   Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane reveal the things they wish they had known before they started podcasting. They share what nobody told them in the beginning and common issues many podcasting beginners face, giving advice to help you learn from their experience. KEY TAKEAWAYS Video record all your podcast episodes from the beginning, you will wish you had these later on! Overestimating how much content you have recorded. There are multiple benefits to being ahead on your recorded content and it can impact quality if you are having an emergency record. It’s important to create content that works for you rather than trying to emulate other podcasts too much, authenticity is essential. Shorter episodes are easier to manage when you are getting started and allow you to publish more often. BEST MOMENTS “The issue I had is I didn’t record the video” “Our worst habit is getting in front on content” “I think we were trying to create content for other people when in the early days you need to create content for you” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Is podcasting expensive? Ash and Kane talk about why podcasting can be as cheap or as expensive as you like and share what is worth spending money on and what isn’t. It is 100% possible to podcast on a budget, and Ash and Kane explain exactly how you can do it! KEY TAKEAWAYS You can podcast from home if you have the right set-up. You can even use existing tech such as your laptop and phone. Most shows are remote, it’s not necessary to interview guests in person and virtual guests keeps your costs down. If you are looking at interviewing a big name or someone that could elevate your podcast, it is worth spending the money to do it in person to make a personal connection. Editing and artwork are the key things you need to get right and potentially spend your budget on before looking at anything else. Think about how you spend your own time as well as your budget, you can outsource functional but essential tasks like editing whilst you focus on more high value tasks, such as guesting on other shows. Generally it isn’t advised to pay for guests. If a good guest will x5 or x10 your listens, then save this guest for when you have already built up some listenership. BEST MOMENTS “Your biggest cost is production and studios generally speaking” “You can get a mic, stand and ring lights for less than £150” “Travel costs and your shooting costs are expensive but they’re definitely worth it for that personal connection” “The CEO doesn’t do the customer service but it doesn’t mean it’s not an important task, it’s a functional task someone else can do” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk