The Podcasters Podcast

Ash and Kane dive into the remarkable journey of a podcasting titan, tracing its evolution from a humble start in 2009 to a major cultural force. They discuss the importance of authenticity and how unconventional approaches have led to immense financial success, with earnings reaching hundreds of millions. The conversation touches on controversial moments, including the impact of high-profile guests like Elon Musk and the host's influence on political discourse. Listeners will gain insights into the persistence and innovation required to thrive in the podcasting realm.

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane take a different approach in this episode, is it cake style. They run through a list of shows, asking you to guess which is the real podcast and which is the fake whilst discussing what makes a good niche for a podcast.   VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Learn how to skyrocket your podcast downloads to 1,000 in just 30 days! Discover the power of batch recording multiple episodes before launch to keep new listeners engaged. Collaborating with guests who have a loyal following can give you a significant boost. Effective promotion across social media and hosting giveaways can drive downloads on release day. Networking at niche events and optimizing your SEO in show notes are key strategies. Get ready to chart and gain organic listeners through smart marketing!

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. In this episode, Ash and Kane have asked chat GPT to suggest contentious and debate worthy topics in the podcasting industry. From charging for podcasts to AI-assisted content, Ash and Kane give their thoughts and opinions on these after years of experience in the podcasting space. KEY TAKEAWAYS Paywalls -vs- Free Content. Is it fair and does it work to put paywalls in podcasting? Are exclusive deals with platforms good or bad for the industry? What counts as too many ads in an episode? Are dynamic ads ruining the authenticity of podcasting? Should AI generated content and assisted podcast production be embraced? Should creators own all of their own content? BEST MOMENTS “I feel like you can only charge for content when you’ve earned the right” “Creators that do the best are the ones that purely do it for the passion and the  love of the content and payment is a byproduct” “The listener experience is the most important thing because they pay the bills” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Producing Meghan Markle's Podcast & Working for Spotify with Courtney Reimer   Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane reveal the things they wish they had known before they started podcasting. They share what nobody told them in the beginning and common issues many podcasting beginners face, giving advice to help you learn from their experience. KEY TAKEAWAYS Video record all your podcast episodes from the beginning, you will wish you had these later on! Overestimating how much content you have recorded. There are multiple benefits to being ahead on your recorded content and it can impact quality if you are having an emergency record. It’s important to create content that works for you rather than trying to emulate other podcasts too much, authenticity is essential. Shorter episodes are easier to manage when you are getting started and allow you to publish more often. BEST MOMENTS “The issue I had is I didn’t record the video” “Our worst habit is getting in front on content” “I think we were trying to create content for other people when in the early days you need to create content for you” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Is podcasting expensive? Ash and Kane talk about why podcasting can be as cheap or as expensive as you like and share what is worth spending money on and what isn’t. It is 100% possible to podcast on a budget, and Ash and Kane explain exactly how you can do it! KEY TAKEAWAYS You can podcast from home if you have the right set-up. You can even use existing tech such as your laptop and phone. Most shows are remote, it’s not necessary to interview guests in person and virtual guests keeps your costs down. If you are looking at interviewing a big name or someone that could elevate your podcast, it is worth spending the money to do it in person to make a personal connection. Editing and artwork are the key things you need to get right and potentially spend your budget on before looking at anything else. Think about how you spend your own time as well as your budget, you can outsource functional but essential tasks like editing whilst you focus on more high value tasks, such as guesting on other shows. Generally it isn’t advised to pay for guests. If a good guest will x5 or x10 your listens, then save this guest for when you have already built up some listenership. BEST MOMENTS “Your biggest cost is production and studios generally speaking” “You can get a mic, stand and ring lights for less than £150” “Travel costs and your shooting costs are expensive but they’re definitely worth it for that personal connection” “The CEO doesn’t do the customer service but it doesn’t mean it’s not an important task, it’s a functional task someone else can do” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane discuss the steps you can take to revive your podcast. They start by asking you to evaluate your why and consider its strength. They then discuss how you can use guests and utilise simple things like titles to revive your podcast and get it performing again. They also share why relaunching is essential to reviving a podcast and how to do this successfully.  KEY TAKEAWAYS What is your why? Do you still want to do the podcast and are you doing it for the right reasons? Evaluate your production, are your titles and thumbnails good and what are the first 30 seconds like? Click through rate and attention should be your focus. How many people are clicking on your content and how long are they staying? Your first 30 seconds are for people who don’t know you yet, as are titles and thumbnails. These are to grab attention and make people want to listen. SEO is very important for the audio side of your podcast, think about your show notes and titles and if these can be improved. If you are an audio only podcast then outside promotion is essential, like being interviewed on other podcasts. Anyone who is struggling should do a relaunch! Go back to basics, make your content better through research and tools to see what questions your audience wants answered in your niche.  BEST MOMENTS “Go back to your why, make sure that it’s strong” “Click through and retention, that’s all you should care about” “Everything you do should be for someone who doesn’t know you yet, doesn’t like you yet, doesn’t have much of an attention span” “There is a lot of outside promotion when it comes to audio” “Put effort into campaigns and launches, don’t just go through the motions” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT How to Launch a Number 1 Podcast Part 1 & 2:  https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1 https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2   ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane give a quick overview of the 12 hour ban on TikTok in the U.S. They share the reasons behind the U.S. doing this, why there was then a U-turn and the impact TikTok has had on the content space and social media landscape. KEY TAKEAWAYS TikTok was banned by Congress, they called it a propaganda machine and said it was being used by China to spy on America. There are some conspiracies that say Congress sought to gain from banning TikTok as they hold shares in American competition. TikTok has transformed the social media landscape, they are being copied across multiple platforms, including YouTube releasing shorts and Instagram reels. 39% of American businesses state TikTok is essential to the running of their business and over 7 million companies rely on it for marketing and sales. It’s important as a creator to be across platforms as there are variables in their performance, you need to be in the right place at the right time to benefit. BEST MOMENTS “Congress banned it, they said it was a propaganda machine” “Everyone is copying TikTok now” “TikTok has become the number 1 search engine for gen-z” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about Spotify’s new partner programme. They give the lowdown on how the programme will work for monetisation, the thresholds they will put in place and how it compares to other platforms. They also share other ways you can monetise that may be more worthwhile. KEY TAKEAWAYS The creator will get 50% of the revenue for ads if they meet the listener threshold. To access the programme, you will need at least 10k streamed hours on Spotify and 2k unique Spotify users a month. This is a much higher threshold than other platforms. It’s easier to monetise on YouTube, you need half the amount and have a year to achieve it and also get paid more! Direct sponsorships should make you way more money than something like this programme, this should be for supplementary income. Spotify has also introduced a feed which will be great for discoverability. BEST MOMENTS “Creators get 50% of revenue for ads sold” “YouTube is also significantly easier to become eligible needing 4000 streamed hours in the last year and 1000 subscribers” “You’re getting maybe £10 CPM but you have to get ridiculous numbers to get there in the first place” “One thing Spotify have introduced that is good is discoverability” “Podcasters want two things, listeners and money” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk