The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. In this episode, Ash and Kane reveal the secret behind 7-figure podcasts! They share why licensing can be lucrative and why passive income from podcasting is absolutely possible if you put the right work in first. KEY TAKEAWAYS Passive income from podcasting exists, you just have to put the work in initially. Licensing isn’t something you can do right away but after you have spent time building your podcast and audience. It’s essential for you to have high production value if you want to be able to license your episodes, if this is something you will consider then future proof your episodes by investing in high quality production. You still keep all monetisation from other sources, licensing is just an extra revenue stream. BEST MOMENTS “Some people say passive income doesn’t exist, bollocks I say” “Someone will pay you the rights to play your podcast on their platform” “These are podcast episodes you’ve already recorded, it’s completely passive and it’s marketing you at the same time, that is very cool” “It’s a one time expense for a lifetime of paydays” “Everybody who says passive income doesn’t exist hasn’t heard of Mariah Carey” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1 https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2 Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane answer questions from the community. They answer a wide variety of questions around podcasting, including content planning, how to ensure you have a successful launch and different ways you can market your podcast. KEY TAKEAWAYS Plan to have four weeks of content recorded in case of emergencies. This will help you stay consistent. Having a good launch competition incentivises the right people to listen to your podcast. There is no silver bullet in podcasting, it’s simply about putting the work in. In person events, guesting on other shows and sponsorship are all great ways to market your podcast. You do not need to have launched already to gain sponsorship. Being vulnerable, authentic and consistent is how you develop superfans. BEST MOMENTS “DMs is one of the largest drivers of the success of the launch” “Launch with the type of content you are going to continue to do” “Authenticity is saying things you know will get backlash and doing it anyway” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1 https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2 Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. This episode is all about podcast confessions! Ash asked his LinkedIn audience to confess to their podcast mistakes and mishaps. Ash and Kane also discuss the worst thing you can do as a podcast host and their closest call making a big podcast mistake. Audience Podcast Confessions: Forgetting the name of a guest Using a guests name wrong! This is why you should always do the intro after recording an interview. Being so bored of interviewing a person that you didn’t hear their answer and had to guess what they actually said! When the guest was so bad that the host blamed a tech issue for not uploading the interview. Accidentally deleting files you need when trying to do a tidy of files. Re-recording multiple times because of imposter syndrome. BEST MOMENTS “The algorithms will prioritise higher quality content” “You must do the intro to the interview after the show’s done” “Never meet your heroes” “I have major imposter syndrome, still can’t believe you got me to do a podcast” “We might have almost broken someone’s NDA with the Royal Family” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about Spotify’s first year of profit, how they are paying podcasters and the new features they are bringing to podcasters including ‘smartlinks’ which allows you to track clicks and listenership. They also discuss the impact of Netflix launching video podcasts on their platform! KEY TAKEAWAYS For the first time, Spotify made 1.14billion dollars. Spotify is trying to promote itself as creator friendly. Netflix is going to be launching video podcasts to stream soon, but it’s not clear how monetisation will work. Smartlinks is a new feature Spotify is rolling out that can track how many clicks the link has had and how many listeners have come from that link. BEST MOMENTS “Spotify has just hit its first year of profitability” “Clubhouse came, dominated and went in six months because they didn’t pay their creators” “Video podcasting is adapting across all platforms” “You can track how many clicks it’s had and how many listeners that have come from that specific link which is a very useful tool especially when it comes to marketing” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Navigating the art of interviewing interesting guests can be challenging, but there are key strategies to succeed. Hosts emphasize the importance of high production quality and in-person interviews to build rapport. Unique questions that haven’t been asked before help in creating original content. They also discuss the balance between niche targeting and broad appeal, crucial for monetization. Engaging listeners involves making complex topics accessible, ensuring that both casual and expert audiences can connect with the discussion.

Ash and Kane dive into the remarkable journey of a podcasting titan, tracing its evolution from a humble start in 2009 to a major cultural force. They discuss the importance of authenticity and how unconventional approaches have led to immense financial success, with earnings reaching hundreds of millions. The conversation touches on controversial moments, including the impact of high-profile guests like Elon Musk and the host's influence on political discourse. Listeners will gain insights into the persistence and innovation required to thrive in the podcasting realm.

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane take a different approach in this episode, is it cake style. They run through a list of shows, asking you to guess which is the real podcast and which is the fake whilst discussing what makes a good niche for a podcast.   VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Learn how to skyrocket your podcast downloads to 1,000 in just 30 days! Discover the power of batch recording multiple episodes before launch to keep new listeners engaged. Collaborating with guests who have a loyal following can give you a significant boost. Effective promotion across social media and hosting giveaways can drive downloads on release day. Networking at niche events and optimizing your SEO in show notes are key strategies. Get ready to chart and gain organic listeners through smart marketing!

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. In this episode, Ash and Kane have asked chat GPT to suggest contentious and debate worthy topics in the podcasting industry. From charging for podcasts to AI-assisted content, Ash and Kane give their thoughts and opinions on these after years of experience in the podcasting space. KEY TAKEAWAYS Paywalls -vs- Free Content. Is it fair and does it work to put paywalls in podcasting? Are exclusive deals with platforms good or bad for the industry? What counts as too many ads in an episode? Are dynamic ads ruining the authenticity of podcasting? Should AI generated content and assisted podcast production be embraced? Should creators own all of their own content? BEST MOMENTS “I feel like you can only charge for content when you’ve earned the right” “Creators that do the best are the ones that purely do it for the passion and the  love of the content and payment is a byproduct” “The listener experience is the most important thing because they pay the bills” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Producing Meghan Markle's Podcast & Working for Spotify with Courtney Reimer   Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk