The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane discuss research and stats about the psychology of podcast listeners. They share useful demographic research including why podcast listeners differ so much from social media users and also reveal why they think ads convert so well for podcasts. KEY TAKEAWAYS UK Podcast listeners average 5 hours a week listening, this is an hour a day for the working week. The ethnic diversity of listeners is increasing, younger audiences are also becoming engaged and the gap between male and female listeners is getting smaller yearly, showing that podcasting is for everyone. Having one good guest then unlocks the ability to have other good guests and gives your show credibility amongst listeners. What a listener sees first counts, it’s how they decide whether to listen or not so focus on artwork, titles and focus on getting good guests. Podcast listeners often have informational needs, meaning they are seeking out information and want to learn. This differs from social media users who are seeking out social needs. Give away everything for free on your podcast, the higher value content you provide the better your podcast will perform better. Podcast listeners are creatures of habit; you have to be consistent on episode length and publish day and frequency BEST MOMENTS “You can broaden out with your podcast over time” “Curious people probably make up the higher earners” “Once you get one good guest that becomes the ‘unlock’ for other good guests” “Artwork is massively important, it’s the first thing people see it needs to look good” “If it looks shit, people assume it’s shit” “For every trend and movement there’s an opposite” “Podcast listeners are creatures of habit” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Ash and Kane for part to of their Q&A with 500+ member community. They continue to answer questions from their online podcasting community including what makes you and your show attractive to sponsors, how to leverage a webinar and the opportunities having a podcast can create. KEY TAKEAWAYS When running a webinar, it needs to link back to your podcast concept and content. Any webinar you create, record it so you can repurpose the content for your podcast. You can also live stream it across your social media accounts. What makes an audience attractive to audiences and sponsors is the same, high quality content targeted at a niche audience that is well produced. There are nearly endless opportunities to gain from creating a podcast, but the network you build is among the most valuable benefits! BEST MOMENTS “You can do a live webinar and record it for your podcast” “The best way to attract sponsors to your podcast is to go out and find them” “Get more listeners, have high quality production, have a niche targeted audience, if you do those three things people will come to you” “A lot of doors are opening through our guests” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join for a Q&A with 500+ member community. Ash and Kane answer the hottest questions from their online podcasting community from the perfect length for a podcast episode to why VR could be the next big thing in podcasting and how to grow your audience for free. KEY TAKEAWAYS Solo eps should be around 15 minutes and 45 minutes is ideal for an interview. Consistent length episodes are important too, keep it the same length every week. Hobbyist podcasts provide a perfect niche, they have large and loyal audiences. An untapped area of podcasts currently is AR and VR. Ask your audience to leave reviews and create an audience focused call to action. Advertise your show on other podcasts in your niche to get 1000’s of listeners, you can then use these listeners to leverage sponsorship deals on your own show. Don’t underestimate good show notes and titles, this is how your audience will find you organically (i.e for free!) BEST MOMENTS "If you’re going to do an interview cut it down to 45(minutes)” “Hobbyist podcasts are huge” “AI generated podcasts can fuck off” “The bigger the channel the better guests you get the end user benefits” “Get good searchable titles where people can find you organically and it costs you nothing” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about viral clips in this episode. They discuss what traits viral clips have in common including the role of invoking emotions in people and why context (or lack of) can really make all the difference in making a clip go viral. They also share the top things you can do to increase your chances of going viral across different platforms including TikTok and YouTube. KEY TAKEAWAYS Your audio and visual quality matters; all social media algorithms take this into account as it’s a quick way to filter out of millions of videos. Using good software, quality equipment like mics and ensuring a good wifi signal are all ways you can guarantee you are creating higher quality content. Namedropping is an easy way to help your clip go viral. It gets people talking. Content with strong opinions becomes viral as people want to give their own thoughts and opinions too. Interviews which ask more unusual questions, which mean guests give more unique content to their usual interviews, are much more likely to be popular. Clips with less context tend to provoke more intense responses from people watching, which creates virality. Creating some form of controversy can increase your chances of going viral, for example, by interviewing someone controversial. Even asking more controversial questions that others might avoid makes you stand out. BEST MOMENTS "We always get our guests to namedrop people” “People just love to get upset for no reason” “Sometimes with clips we leave context out because we know it will piss people off” “One of the main ways you go viral on social media is through comments, likes don’t really make much difference” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane explore the podcast discovery stats posted on www.thepodcasthost.com all about how people find podcasts and what makes them listen. They discuss the top listener behaviours when they discover your podcast and reveal the things you can do to help people discover you and grow your podcast audience. KEY TAKEAWAYS Google isn’t where people generally search for podcasts, they search in app. Think about the person looking for your podcast and what you can do to make this easier. Your podcast name and episode titles need to be optimised and explain what your content is. Don’t overlook your artwork, is it clear and does it grab attention? Your audience grows by impressing people who don’t know you. Good guests are important for growth because you are tapping into someone else’s audience. The stats suggest the podcast description is one of the first deciders on whether or not something listens to your podcast. BEST MOMENTS "It’s getting easier for people to find new podcasts” “The titles of your episodes need to be SEO stacked” “If you can tap into somebody else’s audience then you’re onto a winner” “The way people act and what they say is often very different” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Discover strategies to maintain enthusiasm in podcasting, even when motivation wanes. Learn why treating rejection as a positive sign of ambition can help you secure better guests. Dive into the importance of discipline and consistency over fleeting motivation. Explore whether taking breaks is beneficial and how to nurture a deeper passion for the craft. Outsourcing tricky tasks like editing can keep your momentum strong, while focusing on your core reasons for podcasting can lead to long-term success.

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about authenticity and the mistakes you could be making that are devaluing you as a podcast host. From engaging with your audience to how to manage trends, this is the advice you need to listen to if you want to build longevity and trust in your podcast and remain authentic. KEY TAKEAWAYS Unaligned sponsorships. Once you have built up a reputation as an expert in your space, you need to be careful who you work with or you could damage your reputation. Prioritising trends over authenticity is an easy but poor decision to make as a podcaster. Your content needs to be purposeful and aligned with your niche. Don’t endorse things you don’t truly believe in or may change your mind on. As you build a show, you need to consistently engage with your audience and take on their feedback. Lack of vulnerability can be damaging, not sharing your personal stories can make your podcast feel less relatable. Rushing episodes because you aren’t organised can mean you are putting out poor content which will impact you and your show's reputation. BEST MOMENTS “The thing that is worse than selling the same thing from a lot of different brands is selling something completely irrelevant” “Don’t just try and get your opinion on controversial topics because it’s trending” “The biggest thing in podcasting is people’s relationship with the host” “If you always put your guest on a pedestal then you become a chat show host like Graham Norton” “Make sure you’ve got good production, make sure you’ve planned” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ben Askins joins Ash and Kane to discuss how he created and sold a luxury digital marketing agency and his journey to becoming a viral content creator with 1.5 million followers in just 18 months. He shares insights and experiences regarding content creation, tackling topics from the challenges of handling viral growth to the effects of social media on politics. He also gives his perspectives on business, management, and the future of green technology. KEY TAKEAWAYS Building a luxury brand requires a different approach as direct outreach doesn't work; instead, focus on inbound marketing and making brands want to approach you. Content creators can get locked into their audience's expectations, forcing them to maintain certain viewpoints even if their actual opinions evolve. Personal branding should be broader than your business niche. Ben's content about management helps his green tech company by opening doors through his influence. The most relatable content often performs best, so stories about common workplace frustrations resonate more than extreme scenarios. Growing a successful content following doesn't require fancy production. Ben's simple setup of talking to a camera against a blank wall generated 750 million views! When starting a business young, many will be patronising until you hit a tipping point, then they'll claim your success was obvious or lucky. Social media has completely changed the way we consume information, Ben's content sometimes gets more views than traditional news outlets, proving the shift in media influence. BEST MOMENTS "We were very good at hiring good people to kinda help us out as we knew nothing we couldn’t kid ourselves we could do it on our own” "There is a snobbery to luxury, and what I mean by that is you can't show you're too keen." "I get branded like a career expert and HR expert. I'm not that. I just a lot of all the knowledge I have is on a sort of practical level." "I think content creators sit between... celebrities and in the sense of like, I think content creators people feel a more of a personal connection to in a lot of ways." "Either at some point as a country we're either going to be selling the tech or purchasing it. That's just a fact." "I love that about social, the fact that people can monetise things they absolutely love. I think that's got to be good for the world and society in general."   VALUABLE RESOURCES https://www.linkedin.com/in/askinsben/ Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane give an overview of podcast sponsorship numbers in this episode. They talk about what you need to pay attention to as a podcaster and give some essential tips on how to leverage stats for your benefit. KEY TAKEAWAYS The longer the ad read, the better it performs for sponsors on podcasts. The longer you talk about the sponsor, the better the ad performs for them Host-read ads perform better than host-endorsed ads. What this means, is allowing hosts to creatively work with brands on the sponsorship read, rather than just reading a script, is to the sponsor’s benefit. It will perform better. A longer deal with a sponsor, of a minimum period of 8 weeks, will perform better. You can use this stat to your advantage when negotiating with sponsors. BEST MOMENTS “The longer you talk about them, the better it (ad) performs” “Almost all advertisers only reach 25% of all monthly podcast listeners” “Really big shows skew a lot of this data” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash is joined for a second time by Paul, a podcast host coach as they review the Podcast Show ‘Women. Work. Wellbeing.’ by Zoe Haydn Jones. They look at titles, artwork, general content and of course, the hosting skills of Zoe too. Previous Episode with Paul: https://omny.fm/shows/the-podcaster-s-podcast/paul-the-podcast-host-coach KEY TAKEAWAYS If you can’t tell what a show is about from its name, then it isn’t a good name. Punctuation can potentially impact SEO, keep this in mind when choosing a name. It’s important to get artwork right, it’s most people's first impression of you and the show. If you only have a small budget to get started it’s worth paying a designer to create good artwork for your podcast show. Keep your podcast intros short and to the point. If you can make your guest feel comfortable, you will get the best content out of them. Don’t be frightened of silences when interviewing, there is a tremendous amount of power in a pause and if you are worried the silences are too long you can always edit post record. Your audience wants to get to know you and you want to build a relationship with them, if you can create small moments of personal connection whilst still interviewing this can build a picture of who you are as a host and a person. The first part of a podcast title is the most important. Rather than using prerecorded generic intros and ads, rerecord and talk to your audience each time, this will make an ad or call to action sound and feel more genuine and authentic. Record an episode specific intro post-interview, you can tease the content that is about to come whilst building anticipation and interest. A bit of interview preparation can go a long way, it can stop you waffling and make your delivery as a host and interviewer more sleek.  BEST MOMENTS ‘I actually quite like the name it’s clear about what it’s about and that’s the main thing with names’ ‘If you’re going to spend money on something spend it on artwork, it’s important it looks good because that’s the face of your show” “All the shows I listen to are very quick to get to the content” “Part of interview technique is not talking all the time, listening and not being afraid of those silences” “Be more specific with the things you learned, and marvel at your own podcast more” "Generic is a lot less likely to catch someone's attention" VALUABLE RESOURCES https://podcasts.apple.com/gb/podcast/women-work-wellbeing/id1632625036 Previous Episode with Paul: https://omny.fm/shows/the-podcaster-s-podcast/paul-the-podcast-host-coach Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk