The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about viral clips in this episode. They discuss what traits viral clips have in common including the role of invoking emotions in people and why context (or lack of) can really make all the difference in making a clip go viral. They also share the top things you can do to increase your chances of going viral across different platforms including TikTok and YouTube. KEY TAKEAWAYS Your audio and visual quality matters; all social media algorithms take this into account as it’s a quick way to filter out of millions of videos. Using good software, quality equipment like mics and ensuring a good wifi signal are all ways you can guarantee you are creating higher quality content. Namedropping is an easy way to help your clip go viral. It gets people talking. Content with strong opinions becomes viral as people want to give their own thoughts and opinions too. Interviews which ask more unusual questions, which mean guests give more unique content to their usual interviews, are much more likely to be popular. Clips with less context tend to provoke more intense responses from people watching, which creates virality. Creating some form of controversy can increase your chances of going viral, for example, by interviewing someone controversial. Even asking more controversial questions that others might avoid makes you stand out. BEST MOMENTS "We always get our guests to namedrop people” “People just love to get upset for no reason” “Sometimes with clips we leave context out because we know it will piss people off” “One of the main ways you go viral on social media is through comments, likes don’t really make much difference” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane explore the podcast discovery stats posted on www.thepodcasthost.com all about how people find podcasts and what makes them listen. They discuss the top listener behaviours when they discover your podcast and reveal the things you can do to help people discover you and grow your podcast audience. KEY TAKEAWAYS Google isn’t where people generally search for podcasts, they search in app. Think about the person looking for your podcast and what you can do to make this easier. Your podcast name and episode titles need to be optimised and explain what your content is. Don’t overlook your artwork, is it clear and does it grab attention? Your audience grows by impressing people who don’t know you. Good guests are important for growth because you are tapping into someone else’s audience. The stats suggest the podcast description is one of the first deciders on whether or not something listens to your podcast. BEST MOMENTS "It’s getting easier for people to find new podcasts” “The titles of your episodes need to be SEO stacked” “If you can tap into somebody else’s audience then you’re onto a winner” “The way people act and what they say is often very different” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Discover strategies to maintain enthusiasm in podcasting, even when motivation wanes. Learn why treating rejection as a positive sign of ambition can help you secure better guests. Dive into the importance of discipline and consistency over fleeting motivation. Explore whether taking breaks is beneficial and how to nurture a deeper passion for the craft. Outsourcing tricky tasks like editing can keep your momentum strong, while focusing on your core reasons for podcasting can lead to long-term success.

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about authenticity and the mistakes you could be making that are devaluing you as a podcast host. From engaging with your audience to how to manage trends, this is the advice you need to listen to if you want to build longevity and trust in your podcast and remain authentic. KEY TAKEAWAYS Unaligned sponsorships. Once you have built up a reputation as an expert in your space, you need to be careful who you work with or you could damage your reputation. Prioritising trends over authenticity is an easy but poor decision to make as a podcaster. Your content needs to be purposeful and aligned with your niche. Don’t endorse things you don’t truly believe in or may change your mind on. As you build a show, you need to consistently engage with your audience and take on their feedback. Lack of vulnerability can be damaging, not sharing your personal stories can make your podcast feel less relatable. Rushing episodes because you aren’t organised can mean you are putting out poor content which will impact you and your show's reputation. BEST MOMENTS “The thing that is worse than selling the same thing from a lot of different brands is selling something completely irrelevant” “Don’t just try and get your opinion on controversial topics because it’s trending” “The biggest thing in podcasting is people’s relationship with the host” “If you always put your guest on a pedestal then you become a chat show host like Graham Norton” “Make sure you’ve got good production, make sure you’ve planned” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ben Askins joins Ash and Kane to discuss how he created and sold a luxury digital marketing agency and his journey to becoming a viral content creator with 1.5 million followers in just 18 months. He shares insights and experiences regarding content creation, tackling topics from the challenges of handling viral growth to the effects of social media on politics. He also gives his perspectives on business, management, and the future of green technology. KEY TAKEAWAYS Building a luxury brand requires a different approach as direct outreach doesn't work; instead, focus on inbound marketing and making brands want to approach you. Content creators can get locked into their audience's expectations, forcing them to maintain certain viewpoints even if their actual opinions evolve. Personal branding should be broader than your business niche. Ben's content about management helps his green tech company by opening doors through his influence. The most relatable content often performs best, so stories about common workplace frustrations resonate more than extreme scenarios. Growing a successful content following doesn't require fancy production. Ben's simple setup of talking to a camera against a blank wall generated 750 million views! When starting a business young, many will be patronising until you hit a tipping point, then they'll claim your success was obvious or lucky. Social media has completely changed the way we consume information, Ben's content sometimes gets more views than traditional news outlets, proving the shift in media influence. BEST MOMENTS "We were very good at hiring good people to kinda help us out as we knew nothing we couldn’t kid ourselves we could do it on our own” "There is a snobbery to luxury, and what I mean by that is you can't show you're too keen." "I get branded like a career expert and HR expert. I'm not that. I just a lot of all the knowledge I have is on a sort of practical level." "I think content creators sit between... celebrities and in the sense of like, I think content creators people feel a more of a personal connection to in a lot of ways." "Either at some point as a country we're either going to be selling the tech or purchasing it. That's just a fact." "I love that about social, the fact that people can monetise things they absolutely love. I think that's got to be good for the world and society in general."   VALUABLE RESOURCES https://www.linkedin.com/in/askinsben/ Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane give an overview of podcast sponsorship numbers in this episode. They talk about what you need to pay attention to as a podcaster and give some essential tips on how to leverage stats for your benefit. KEY TAKEAWAYS The longer the ad read, the better it performs for sponsors on podcasts. The longer you talk about the sponsor, the better the ad performs for them Host-read ads perform better than host-endorsed ads. What this means, is allowing hosts to creatively work with brands on the sponsorship read, rather than just reading a script, is to the sponsor’s benefit. It will perform better. A longer deal with a sponsor, of a minimum period of 8 weeks, will perform better. You can use this stat to your advantage when negotiating with sponsors. BEST MOMENTS “The longer you talk about them, the better it (ad) performs” “Almost all advertisers only reach 25% of all monthly podcast listeners” “Really big shows skew a lot of this data” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash is joined for a second time by Paul, a podcast host coach as they review the Podcast Show ‘Women. Work. Wellbeing.’ by Zoe Haydn Jones. They look at titles, artwork, general content and of course, the hosting skills of Zoe too. Previous Episode with Paul: https://omny.fm/shows/the-podcaster-s-podcast/paul-the-podcast-host-coach KEY TAKEAWAYS If you can’t tell what a show is about from its name, then it isn’t a good name. Punctuation can potentially impact SEO, keep this in mind when choosing a name. It’s important to get artwork right, it’s most people's first impression of you and the show. If you only have a small budget to get started it’s worth paying a designer to create good artwork for your podcast show. Keep your podcast intros short and to the point. If you can make your guest feel comfortable, you will get the best content out of them. Don’t be frightened of silences when interviewing, there is a tremendous amount of power in a pause and if you are worried the silences are too long you can always edit post record. Your audience wants to get to know you and you want to build a relationship with them, if you can create small moments of personal connection whilst still interviewing this can build a picture of who you are as a host and a person. The first part of a podcast title is the most important. Rather than using prerecorded generic intros and ads, rerecord and talk to your audience each time, this will make an ad or call to action sound and feel more genuine and authentic. Record an episode specific intro post-interview, you can tease the content that is about to come whilst building anticipation and interest. A bit of interview preparation can go a long way, it can stop you waffling and make your delivery as a host and interviewer more sleek.  BEST MOMENTS ‘I actually quite like the name it’s clear about what it’s about and that’s the main thing with names’ ‘If you’re going to spend money on something spend it on artwork, it’s important it looks good because that’s the face of your show” “All the shows I listen to are very quick to get to the content” “Part of interview technique is not talking all the time, listening and not being afraid of those silences” “Be more specific with the things you learned, and marvel at your own podcast more” "Generic is a lot less likely to catch someone's attention" VALUABLE RESOURCES https://podcasts.apple.com/gb/podcast/women-work-wellbeing/id1632625036 Previous Episode with Paul: https://omny.fm/shows/the-podcaster-s-podcast/paul-the-podcast-host-coach Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane have crowned this as one of the best episodes they have made, full of valuable knowledge from serial entrepreneur, bestselling author and international speaker Daniel Priestly. Daniel shares his thoughts on the state of the UK right now, where you can find the right opportunities as an entrepreneur and content creator and how to become a key person of influence. He also talks about why business brands are dead, his experience of being interviewed on Diary of a CEO and his blueprint for turning your audience into customers. KEY TAKEAWAYS · From getting better advertising results to hiring talent, creating a personal brand for a business is one of the essential ways to make your business run better. This was the initial reason Daniel started guesting on podcasts. · Daniel has been given more speaking opportunities since appearing on Diary of a CEO and has been able to increase his speakers fee too. · Daniel reveals he would have paid hundreds of thousands to appear on Diary of a CEO because it generated millions in revenue. His Score app gained 9,000 monthly trials, Dent saw hundreds of sign-ups, and he sold 30,000 extra books. · Daniel believes Dubai represents a modern "frontier city" where ambitious entrepreneurs can thrive without tax constraints. He admits if he were 25 again, he'd "murder it in Dubai" working 80-hour weeks to build wealth quickly. · Drawing from his 15 years running Dent Global, Daniel argues that entrepreneurship can't be taught through traditional education it must be learned through hands on experience. · From his extensive podcast guest experience, Daniel has learned the crucial importance of hooking listeners in the first 30 seconds. He intentionally front loads his accomplishments and value proposition rather than giving slow biographical intros. · Daniel still runs private dinner parties to bring together high level connections, people will attend just to meet other guests even if they don't know the host. This is his hack for becoming a key person of influence! · Based on his analysis of modern business, Daniel thinks AI will handle functional tasks but can't replicate the human ability to make things happen that wouldn't otherwise occur, which he believes is key to future success. · From growing multiple successful companies, Daniel advocates using "campaigns" rather than niches - pointing to Nike's evolution from running shoes to multiple targeted campaigns as the model for how businesses should grow and expand. BEST MOMENTS "Because of technology, you can build a network at scale of tens of hundreds if not millions of people, where people like and trust you because of things like podcasts” “I don’t think entrepreneurship can be taught” "Small businesses do very very well targeting the top 1%" "Growing your personal brand just makes everything else easier" "Business brands don't work anymore... Elon Musk has burst into the car industry and Tesla's worth more than the entire industry combined as a market capitalisation. He's been able to achieve his growth with minimal amounts of debt relative to other car companies." "The most patriotic thing you could do is leave [the UK] because it sends them a signal - you lost me, you crossed the line, and then they dial it back."     VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane and Ash examine the many types of companies that are ideal for podcast sponsorship, including established brands entering new markets, businesses with high-value target customers, and those unable to advertise on traditional platforms, as well as touching on the importance of brand awareness for high-ticket items and the potential for partnerships. KEY TAKEAWAYS  Established companies looking to penetrate new markets often seek partnerships with creators who are seen as thought leaders in those spaces. This helps build brand awareness and credibility among new audiences. Companies with high-ticket items, such as gold bullion or specialised software, benefit from podcast sponsorship as it allows them to reach decision-makers who require multiple touchpoints before making a purchase. Certain industries, like CBD, crypto, and gambling, face advertising restrictions on many platforms. Podcasts provide an alternative avenue for these brands to reach their target audience effectively. Companies launching new products often allocate advertising budgets for promotional campaigns. Targeting these companies during key times, such as Black Friday or Christmas, can lead to fruitful sponsorship opportunities. As businesses increasingly seek to build personal connections, partnering with influencers who have established personal brands can be a strategic move. A partnership approach allows companies to tap into existing reputations rather than building their own from scratch. BEST MOMENTS "If you've got a large company... finding a creator in that space who's seen as a thought leader is a really, really good way of doing that." "Companies with high value target customers... often softwares, they make great sense for podcasting because..." "You can't run Facebook ads for somebody to go, hey, do you want to buy blocks of gold?" "If you know a company has a product coming out... then that could be a great person to target because they'll have budget ready to go." "I think more of that will happen with those big companies that don't have a personal brand behind them." VALUABLE RESOURCES EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

The hosts dive into invaluable advice gathered from the podcasting community. They discuss ways to reference past episodes to boost engagement. Overcoming imposter syndrome and anxiety is highlighted as a crucial step for hosts. Effective merchandising is explored, stressing quality over quantity. A compelling hook in videos is essential for keeping viewers interested. The importance of structure in podcast clips is emphasized, along with the need for portable recording equipment for on-the-go opportunities. Boldness and brand consistency are key to podcasting success!