The Podcasters Podcast

This is a rerelease of a previous great episode! Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane outline the resources you should know and use as a podcaster. Including revealing the Google and Tinder of podcasts and how chatGPT can help you grow and scale your show. Podmatch episode with Alex Sanfilippo: https://omny.fm/shows/the-podcaster-s-podcast/episode-026 KEY TAKEAWAYS www.listennotes.com is a directory where you can see all podcasts including a lot of data about them such as where they are based, show notes etc. This is useful for research and looking for sponsors. www.chartable.com gives accurate and specific information on your show's listenership. It can give you the data you need to make informed decisions on what to do with your podcast. There is a lot of choice in terms of software but Adobe is the industry standard and has most of the tools and features you will ever need. www.podmatch.com is a great website for finding guests. It will match you based on what you are looking for and the guest’s availability, knowledge and more. ChatGPT can be utilised for podcasting in a variety of ways from content ideas to time-saving exercises. The best way to get the most out of any AI is to feed it as much information as possible. Descript is a transcribing software that you can then use on various AI platforms. BEST MOMENTS “What I use this for the most is finding sponsors and finding collaborators” “It saves you loads of time and thinking who should I reach out to because 2 minutes on listen notes and you can find a list of sponsors in your industry” “It’s good to track your chart position and also to research other shows” “It’s like tinder for podcasts” “You’re training AI in who you are so make sure you give it as much information as possible” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

This is a rerelease of a previous great episode! Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane discuss the three key ways to discover a podcast. They give you the tips and essential info you need to get maximum discoverability on your podcast show and circumvent the sometimes difficult barriers of podcasting platforms. KEY TAKEAWAYS Social media platforms, in particular TikTok and YouTube, are an essential step to getting better discoverability on your podcast. You can do this in a variety of ways including repurposing podcast content and creating clips. Search and SEO on YouTube Collaboration: Leverage other show’s audiences and attract their following by working with other podcasters Remember, you can do all these things to increase discoverability, but you want people to stay so ensure things like audio quality and content are as good as they can be! BEST MOMENTS "You can do a lot in 7 seconds” “People underestimate how much work it takes” “Podcast discoverability is generally pretty crap” “It was a smaller show, but the audio was decent” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane discuss research and stats about the psychology of podcast listeners. They share useful demographic research including why podcast listeners differ so much from social media users and also reveal why they think ads convert so well for podcasts. KEY TAKEAWAYS UK Podcast listeners average 5 hours a week listening, this is an hour a day for the working week. The ethnic diversity of listeners is increasing, younger audiences are also becoming engaged and the gap between male and female listeners is getting smaller yearly, showing that podcasting is for everyone. Having one good guest then unlocks the ability to have other good guests and gives your show credibility amongst listeners. What a listener sees first counts, it’s how they decide whether to listen or not so focus on artwork, titles and focus on getting good guests. Podcast listeners often have informational needs, meaning they are seeking out information and want to learn. This differs from social media users who are seeking out social needs. Give away everything for free on your podcast, the higher value content you provide the better your podcast will perform better. Podcast listeners are creatures of habit; you have to be consistent on episode length and publish day and frequency BEST MOMENTS “You can broaden out with your podcast over time” “Curious people probably make up the higher earners” “Once you get one good guest that becomes the ‘unlock’ for other good guests” “Artwork is massively important, it’s the first thing people see it needs to look good” “If it looks shit, people assume it’s shit” “For every trend and movement there’s an opposite” “Podcast listeners are creatures of habit” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Ash and Kane for part to of their Q&A with 500+ member community. They continue to answer questions from their online podcasting community including what makes you and your show attractive to sponsors, how to leverage a webinar and the opportunities having a podcast can create. KEY TAKEAWAYS When running a webinar, it needs to link back to your podcast concept and content. Any webinar you create, record it so you can repurpose the content for your podcast. You can also live stream it across your social media accounts. What makes an audience attractive to audiences and sponsors is the same, high quality content targeted at a niche audience that is well produced. There are nearly endless opportunities to gain from creating a podcast, but the network you build is among the most valuable benefits! BEST MOMENTS “You can do a live webinar and record it for your podcast” “The best way to attract sponsors to your podcast is to go out and find them” “Get more listeners, have high quality production, have a niche targeted audience, if you do those three things people will come to you” “A lot of doors are opening through our guests” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join for a Q&A with 500+ member community. Ash and Kane answer the hottest questions from their online podcasting community from the perfect length for a podcast episode to why VR could be the next big thing in podcasting and how to grow your audience for free. KEY TAKEAWAYS Solo eps should be around 15 minutes and 45 minutes is ideal for an interview. Consistent length episodes are important too, keep it the same length every week. Hobbyist podcasts provide a perfect niche, they have large and loyal audiences. An untapped area of podcasts currently is AR and VR. Ask your audience to leave reviews and create an audience focused call to action. Advertise your show on other podcasts in your niche to get 1000’s of listeners, you can then use these listeners to leverage sponsorship deals on your own show. Don’t underestimate good show notes and titles, this is how your audience will find you organically (i.e for free!) BEST MOMENTS "If you’re going to do an interview cut it down to 45(minutes)” “Hobbyist podcasts are huge” “AI generated podcasts can fuck off” “The bigger the channel the better guests you get the end user benefits” “Get good searchable titles where people can find you organically and it costs you nothing” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about viral clips in this episode. They discuss what traits viral clips have in common including the role of invoking emotions in people and why context (or lack of) can really make all the difference in making a clip go viral. They also share the top things you can do to increase your chances of going viral across different platforms including TikTok and YouTube. KEY TAKEAWAYS Your audio and visual quality matters; all social media algorithms take this into account as it’s a quick way to filter out of millions of videos. Using good software, quality equipment like mics and ensuring a good wifi signal are all ways you can guarantee you are creating higher quality content. Namedropping is an easy way to help your clip go viral. It gets people talking. Content with strong opinions becomes viral as people want to give their own thoughts and opinions too. Interviews which ask more unusual questions, which mean guests give more unique content to their usual interviews, are much more likely to be popular. Clips with less context tend to provoke more intense responses from people watching, which creates virality. Creating some form of controversy can increase your chances of going viral, for example, by interviewing someone controversial. Even asking more controversial questions that others might avoid makes you stand out. BEST MOMENTS "We always get our guests to namedrop people” “People just love to get upset for no reason” “Sometimes with clips we leave context out because we know it will piss people off” “One of the main ways you go viral on social media is through comments, likes don’t really make much difference” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane explore the podcast discovery stats posted on www.thepodcasthost.com all about how people find podcasts and what makes them listen. They discuss the top listener behaviours when they discover your podcast and reveal the things you can do to help people discover you and grow your podcast audience. KEY TAKEAWAYS Google isn’t where people generally search for podcasts, they search in app. Think about the person looking for your podcast and what you can do to make this easier. Your podcast name and episode titles need to be optimised and explain what your content is. Don’t overlook your artwork, is it clear and does it grab attention? Your audience grows by impressing people who don’t know you. Good guests are important for growth because you are tapping into someone else’s audience. The stats suggest the podcast description is one of the first deciders on whether or not something listens to your podcast. BEST MOMENTS "It’s getting easier for people to find new podcasts” “The titles of your episodes need to be SEO stacked” “If you can tap into somebody else’s audience then you’re onto a winner” “The way people act and what they say is often very different” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Discover strategies to maintain enthusiasm in podcasting, even when motivation wanes. Learn why treating rejection as a positive sign of ambition can help you secure better guests. Dive into the importance of discipline and consistency over fleeting motivation. Explore whether taking breaks is beneficial and how to nurture a deeper passion for the craft. Outsourcing tricky tasks like editing can keep your momentum strong, while focusing on your core reasons for podcasting can lead to long-term success.

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about authenticity and the mistakes you could be making that are devaluing you as a podcast host. From engaging with your audience to how to manage trends, this is the advice you need to listen to if you want to build longevity and trust in your podcast and remain authentic. KEY TAKEAWAYS Unaligned sponsorships. Once you have built up a reputation as an expert in your space, you need to be careful who you work with or you could damage your reputation. Prioritising trends over authenticity is an easy but poor decision to make as a podcaster. Your content needs to be purposeful and aligned with your niche. Don’t endorse things you don’t truly believe in or may change your mind on. As you build a show, you need to consistently engage with your audience and take on their feedback. Lack of vulnerability can be damaging, not sharing your personal stories can make your podcast feel less relatable. Rushing episodes because you aren’t organised can mean you are putting out poor content which will impact you and your show's reputation. BEST MOMENTS “The thing that is worse than selling the same thing from a lot of different brands is selling something completely irrelevant” “Don’t just try and get your opinion on controversial topics because it’s trending” “The biggest thing in podcasting is people’s relationship with the host” “If you always put your guest on a pedestal then you become a chat show host like Graham Norton” “Make sure you’ve got good production, make sure you’ve planned” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ben Askins joins Ash and Kane to discuss how he created and sold a luxury digital marketing agency and his journey to becoming a viral content creator with 1.5 million followers in just 18 months. He shares insights and experiences regarding content creation, tackling topics from the challenges of handling viral growth to the effects of social media on politics. He also gives his perspectives on business, management, and the future of green technology. KEY TAKEAWAYS Building a luxury brand requires a different approach as direct outreach doesn't work; instead, focus on inbound marketing and making brands want to approach you. Content creators can get locked into their audience's expectations, forcing them to maintain certain viewpoints even if their actual opinions evolve. Personal branding should be broader than your business niche. Ben's content about management helps his green tech company by opening doors through his influence. The most relatable content often performs best, so stories about common workplace frustrations resonate more than extreme scenarios. Growing a successful content following doesn't require fancy production. Ben's simple setup of talking to a camera against a blank wall generated 750 million views! When starting a business young, many will be patronising until you hit a tipping point, then they'll claim your success was obvious or lucky. Social media has completely changed the way we consume information, Ben's content sometimes gets more views than traditional news outlets, proving the shift in media influence. BEST MOMENTS "We were very good at hiring good people to kinda help us out as we knew nothing we couldn’t kid ourselves we could do it on our own” "There is a snobbery to luxury, and what I mean by that is you can't show you're too keen." "I get branded like a career expert and HR expert. I'm not that. I just a lot of all the knowledge I have is on a sort of practical level." "I think content creators sit between... celebrities and in the sense of like, I think content creators people feel a more of a personal connection to in a lot of ways." "Either at some point as a country we're either going to be selling the tech or purchasing it. That's just a fact." "I love that about social, the fact that people can monetise things they absolutely love. I think that's got to be good for the world and society in general."   VALUABLE RESOURCES https://www.linkedin.com/in/askinsben/ Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk