The Podcasters Podcast Make Money When You Launch (or Before) | Pre-Launch Podcast Monetisation
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Ash and Kane talk about two successful ways you can monetise your podcast pre-launch and at launch, either via sponsorship or launching with an offer. Make sure to check out episodes focused on the stages of launching a podcast for a more in-depth look at how to create an offer:
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
KEY TAKEAWAYS
- It is more than possible to get good sponsorship deals before you launch your podcast. There are various business models out there that use a similar approach, such as festivals and start-ups.
- Approach pitching to sponsors like a partnership, show them what you can offer to them and what they will be getting out of working with you.
- Podcasting advertising gives the highest return on spend -vs- any other type of advertising, more than TV, social media, and YouTube.
- If you have a course, mastermind, mentoring or anything information based, this works great to give as a launch offer. Even if you don’t have any of these things you can create a course or mentorship specifically as a subscribing bonus or prize.
BEST MOMENTS
"Anytime someone tells us you can’t monetise a podcast before you launch we laugh in their face”
“We’re basically a comedy show at this point”
“Podcast advertising sees the highest return on ad spend compared to any other advertising”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
How to launch a podcast:
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk