The Podcasters Podcast Why 99% of Podcasts Fail | Podcasting Update with Alex Sanfilippo
One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday
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Kane is joined by Alex Sanfilippo to give an update on podcasting. Looking at current data, Alex and Kane talk about what is happening in podcasting including current active podcasts, download numbers, trends in audiences and more. They also talk about the failure rate of podcasts and what things you can do as a podcaster to ensure you aren’t in the 99% of podcasts that fail.
KEY TAKEAWAYS
- By tracking through Google trends, Alex can see that the hype and buzz around podcasting remains very high.
- Less people are podcasting which means more opportunities for existing and new podcasters.
- As a podcaster, accountability matters, this doesn’t have to be financial it can be in the form of a group or community, to help you stay on track and remain consistent.
- The 100th episode tends to be a magic number in podcasting, it’s when a show generally starts to yield big results.
- There’s a 94% failure rate for podcasters hitting the 100th episode mark and it’s as high as 99% if the data is based on releasing less than 3 episodes.
- A niche podcast isn’t a reason for failure; it’s actually a reason for success. The internet has made the world smaller, being niche is powerful.
- Podcasts are worlds apart from social media, people listen to a podcast when they are seeking out something, from knowledge to laughter.
BEST MOMENTS
"The industry buzz is still really high”
“We saw the number of active podcasts drop a lot”
“So many of us are preconditioned by social media…but it’s not the same as listening to a podcast”
“The reason it takes 100 episodes is because most of us, get better by 1% every day”
“Most podcasts don’t monetise, most don’t understand how valuable their audience is”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk