The Podcasters Podcast How To Start Your Podcast (Launch your Podcast Successfully)
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How To Start Your Podcast (Launch your Podcast Successfully)
Kane, Thom and Aaron are your hosts on this new podcast from Progressive Property/Podcasts. Between them they have years of experience helping hundreds of entrepreneurs and businesses start, scale and monetise their podcasts. On this episode they are going to explain how to launch and re-launch your podcast, the dos and don’ts, common Q&As they’ve heard over the years and everything in between.
KEY TAKEAWAYS
- Podcasts are a long-term asset, we have shows we’ve been working with for 6 years that are still getting downloads on their first episode every week. You have the control to go back and re-edit the audio, change titles and artwork whenever you want if you decide you aren’t happy with them or are re-branding.
- Ask people what they want from your podcast, ask which artwork they like out of the ones you’ve put together, what’s already out there in your space? What are they doing that’s working? Take inspiration from other shows but put your own spin on it.
- Wear headphones – especially when you’re podcasting over Zoom. Be somewhere quiet to record. Be close to the microphone to give your voice a warmer, fuller tone and monitor this through listening through your headphones.
- Figure out who your audience is and where they spend their time online, this will help you with your content, especially when launching. Perhaps you could appear as a guest on someone else’s podcast who is in a similar niche to yours as this will help increase listener numbers. There’s no passive promotion of your show, unlike on YouTube for example, you have to do a lot of the promotion which can dishearten, but the more promotion you do, the more people are likely to engage and listen.
- There’s not a lot of competition in podcasting. There are 2 million podcasts on Apple’s directory, but only about 250,000 active podcasts that publish more than once a month spread across all sub-categories. Compared to YouTube, where there are 27 million active YouTubers making weekly content, podcasting is a much bigger space in which to make a ripple. Podcasts can also be listened to passively (while you’re doing any other kind of task) as opposed to YouTube, TikTok, etc which required you to watch.
- Keep up your show promotion to maintain listener numbers, even if it’s not gaining you new listeners you won’t be losing existing listeners. Keep promoting old episodes as well as new ones and letting people know who your next guest is going to be or what the next episode/season will be about. Re-branding is putting more a push on advertising and promoting your podcast, more than you would usually do, to boost numbers, then maintain that.
BEST MOMENTS
‘Don’t delay. Your podcast doesn’t have to be perfect, it’s a work in progress.’
‘Different podcast platforms have slightly different features, shop around and see which is best for you and your budget.’
‘Ask other podcasters and agencies like ours about technical issues if you’re stuck. People will help.’
‘Don’t just put the episode out there, tell people where to find it or they won’t be able to.’
‘Launch with 6-7 episodes at once to get on the ‘New and Noteworthy’ charts, which is the easiest way to be found on Apple Podcasts, for example. Then publish consistently.’
‘Your podcast should never be done, you should be adding to it and making it better all the time over years.’
‘Ask the audience for future ideas in the review section. This will not just help you plan your episodes, it will let Apple know that your show is ‘noteworthy’.’
VALUABLE RESOURCES
ABOUT THE HOSTS
Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.
CONTACT METHOD