The Podcasters Podcast

Kane talks all about value in this quick episode. Listen in to hear how and why it matters to always think about value when deciding whether to book a guest or be a guest yourself.     KEY TAKEAWAYS Are you offering value as a guest when you go on other podcasts and are the guests you interview adding value to your audience? It’s the content and value to your audience that is the most important thing. Your listeners don’t care about how notable your guest is if they are dull, boring or don’t add value for them. If you’re being a guest on someone else’s show, make sure you can actually provide value to them.   BEST MOMENTS “Your podcast isn’t for you, it’s for your audience” “It’s not my expertise and therefore it’s not the value proposition that you want” VALUABLE RESOURCES Free Podcast Workshop ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Co-founder of podcasting advertising space Podmatch Alex Sanfilipo, talks about the best way to pitch yourself as a guest for other Podcast shows. He talks about the importance of offering value, credibility and even an easy-out when approaching hosts.  KEY TAKEAWAYS Alex always listens to some of the show and then leaves a review before asking to be a guest. People always get a review from him first, he has then already given them value. It also almost guarantees that they will respond. Make a meaningful request to your host, Alex does a simple ctrl-f search through the podcast episodes to see if and when topics he knows about have been covered. Again here you are offering value and credibility. Mention that you will share the episode and then follow through. Alex links to the show on his social media platforms and also adds the link to his website. Alex always makes it clear that having him on the show needs to be right for the host, he makes it easy to say no as well as allowing them to introduce him to other people that might be a better fit. BEST MOMENTS “Make it easy to say no…I would rather get a response than not” VALUABLE RESOURCES Free Podcast Workshop ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

When looking at launching a podcast the amount of information out there can be overwhelming. Listen to Kane in this episode as he gives you the four key steps to launch your podcast, proven time and time again by the many successful podcasts the Progressive Media Agency has helped launch.   KEY TAKEAWAYS Your launch is one of the most important things to get right when starting as a podcaster, you have just 8 weeks from when your podcast is set-up to enter the new and noteworthy charts.   Your pre-pre-launch is a couple of months until two weeks before your podcast officially goes live. You want to make people aware a show is coming without any specifics. Part of this is going into linked in groups, fb etc and creating awareness to your audience that something is coming and to ask them what they want. It creates engagement and investment in your podcast. Your pre-launch is more defined. You give trailers, sneak peeks and tell people what to expect, this happens two weeks before you launch your podcast. If you create a giveaway, you can incentivise people to listen, review and follow in a short time period. Having a rush in a short time-period will mean you will be more likely to feature in the charts. You want to get that huge boost to get you into the charts. Your launch day is when you want to do everything you can to get people listening, you need to tell your audience that your podcast is there to be listened to and ensure as much as possible that they leave a review and follow. Do all the promotion you can, you can only launch once! You can replicate the giveaway process on anniversaries and other notable dates. So you can enter different charts throughout your podcast journey. BEST MOMENTS “Get everybody’s input, they are then invested in you” “You want to get that huge boost into the charts” "Make sure you train your audience"    VALUABLE RESOURCES Free Podcast Workshop ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Ads and sponsorships on your podcast, what are the main differences, what are the pros and what are the cons? Join Kane in this episode to learn these and help guide you on decisions around monetising your podcast.   KEY TAKEAWAYS Ads and Sponsorship are not the same. There is a lot more money in sponsorship for a creator than in ads and this is a key difference podcasters need to understand. You can find your own sponsorships by simply reaching out to companies you feel would be valuable for your audience. This way, your audience will be grateful and you are giving them great value but also the sponsor will gain more ROI. Good for you, good for your listeners and good for the sponsor. Kane wouldn’t recommenced joining an ad network where they put any ads they like onto your show. It isn’t great for your show, it could turn off your audience and there also isn’t the most financial gain to be had either.   BEST MOMENTS “The actual creator doesn’t have any say in what the ad is, they don’t negotiate and it’s a lot more hands-off” “Find who has a product or service that provides the most value for our audience” VALUABLE RESOURCES Free Podcast Workshop ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Have you thought about podcasting but worry that you have no audience? Listen in to this episode, where Kane tells you exactly how you can start a podcast with no audience, the steps you need to take and why starting from zero doesn’t necessarily mean that you won’t find success quickly. KEY TAKEAWAYS Step 1: Focus on a niche. You want your content to be as specific as possible. Too many people cast the net too wide which makes their podcast a lot harder to be found organically. Step 2: You need to be consistent. The more episodes you have the more discoverable you are and your downloads will compound over time. Step 3: Highjack an already existing audience. Find people who are already in your niche, learn from them and collaborate with them. BEST MOMENTS “You can also scale your personal brand through the power of podcasting, even if you don’t have an audience yet” “When you’re really specific, then certain keywords that you use will actually made it easier for you to be found” VALUABLE RESOURCES Free Podcast Workshop ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Simon is a serial entrepreneur and seasoned content creator including a successful YouTube channel and the Podcast PEP Talk: The Purposeful Project. In this episode, Kane and Simon discuss what it takes to get started with your podcast, how to create great content over and over again and what really counts when it comes to building a podcast, a business and a brand. Simon also talks about his passion behind helping others build their own businesses and learning how to transform their lives.    KEY TAKEAWAYS Simon started a digital agency which he recently sold. He always had the philosophy that he was not the front or the face of the company and this then aided him in being able to sell it with its own strong business brand intact. He believes there is too much emphasis on personal brand at the moment and not enough focus on the business brand.  When Covid hit, Simon decided to start creating content that would be useful for other people, to help and aid them in starting their own business and creating their own wealth. This is what led him to create his podcast.  Simon learnt about entrepreneurship out of necessity, it was difficult and he learnt everything the hard way. This is what drives him to want to help everyone no matter who they are. When Simon created his podcast, he never thought about whether it would be viral or get ‘big’ he just focused on the content and whether that was providing value for the listeners. Reputation goes a long way, this alongside building a successful working network is how Simon continues to get great guests on his podcast. Spotify is really starting to put the work in to become a more dominant platform in the podcasting world. They are consistently coming up with innovative concepts and features to try and get ahead of Apple. Entrepreneur House is Simon’s concept to have entrepreneurs come and stay as a package whilst they start their business; you learn, stay and build your business all under one roof. He has one property now but feels like it is very valuable and scalable as a concept.  Many people suffer from imposter syndrome but Simon says you can use these feelings for strength. You can take that energy and leverage it to prove you are who you say you are, creating energy to deliver what you want to do. Simon likes to consume his own content in a variety of ways but surprisingly not that often through podcasting. His main aim when consuming content is to learn something, it doesn’t matter to him what format that takes. BEST MOMENTS “Our whole process was making sure our clients became famous” “My dream would be to remove the word unemployed from the world” “I believe personal brand is overrated” “You can start to leverage imposter syndrome to prove you are who you say you are and it can generate energy in you” “I like to consume content from those I respect, from those I can learn from” ABOUT THE GUEST Simon Squibb Entrepreneur, investor, mentor and content creator. Simonsquibb.com VALUABLE RESOURCES Free Podcast Workshop ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Join Aaron as he speaks with the creator of the Secret History of Hollywood Podcast Adam Roche! They talk about what Adam has achieved with his podcast, how he has done this and what we can all learn from his experience. Aaron and Adam also have some in-depth discussions about podcasting, the importance of quality and what to focus on when creating content. They also discuss the many highs of Adam’s podcasting career including the success of his monetisation, being featured by The Guardian and even being contacted by a film Producer! An episode really not to be missed that shows what can be achieved by just getting started, putting great quality content out there and remaining true to your niche.   KEY TAKEAWAYS The Secret History of Hollywood Podcast is now Adam's main show but actually began as a spin-off for longer form content from his original Podcast. He also co-hosts two other Podcast shows so is very busy in the podcasting world! Adam has been creating podcast content for almost a decade but because of the sheer variety of podcasting Adam is now involved in, he never gets bored. A lot of people stumble on the concept of their podcast. The more generic the concept the actually more difficult it is. Being niche has been part of Adam’s success and this is seen time and time again across many different podcasts. There is no substitute for word of mouth. This is the best way to get your podcast out there, get people talking about it and most importantly get people listening. When Adam first started out he joined the group Podcast Pals, which was a group of podcasters that helped each other out, with feedback, listening, reviews and also being guests on each others shows. This collaboration and support network is still present today and they still support one another: a testament to the podcasting community which is one of the most supportive platforms out there, don't ever be afraid of reaching out. Once Adam’s audience of The Secret History of Hollywood Podcast got to a good number he decided to monetise, he did a big launch and since 2016 he has put more content out on his Patreon than he has his usual podcasts. It’s fantastic but a difficult balancing act as it’s a big commitment to your paying audience but you still need to do your usual free content too. Adam created tiers on Patreon to allow people to pick and choose the content they want and he attributes this selection and choice to some of it’s success. Ensuring his content is fresh, versatile and always engaging keeps his listeners coming back for more. Adam always creates unique artwork for each episode, he thinks it’s important to care about every episode you put out and that what can often be a podcasters downfall is that they let quality slip as time goes on. There’s a very fine line between not putting enough content out there and putting too much out there. Adam believes the sweet spot is 2 or 3 episodes a week maximum. BEST MOMENTS “If you niche down and people are looking for you and you’re good at what you do then you’ll find your audience” “It’s kinda a curse and a blessing because you can’t really ever have a day off after you start doing Patreon” “The quality and content itself then markets the rest of the show through word of mouth and suggestions” ABOUT THE GUEST Adam Roche Experienced and successful podcaster with over a decade of experience in creating and producing Podcasts. Website: www.secrethistoryofhollywood.com Twitter: @moviehistories Adam's Patreon: www.patreon.com/attaboysecret VALUABLE RESOURCES Free Podcast Workshop ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk  

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Kane, Thom and special guest Alex, as they discuss the various metrics available to you to measure your podcast and tell you which ones you need to focus on for success! They also talk about the strength in podcasting in the creator space and a little bit about censorship and the controversy surround Joe Rogan’s Podcast right now. KEY TAKEAWAYS There are two types of metrics, those your audience can see and those they can’t see. All an audience can see when they find your podcast are reviews and the chart position. That’s why these are two important things you need to focus on: they are the only things your audience can judge you on when they find your podcast. Unique downloads and consumption are both private metrics that can help you get a picture of how your podcast is growing and how. Don’t only focus on new and recent episodes. Half of all podcast episode downloads are older than a month. The beauty of having off-platform content such as a podcast is powerful to us all. You have complete freedom and choice about what content you create and publish. Tracking pixels can be used to show how impressionable an ad on a podcast has been. This is helpful for sponsors to understand how the ad has been listened to. It’s important to be honest with your advertisers/sponsors what you can achieve for them. Spend time looking at varying models to ensure you choose something that work for them and for you too. Getting in the charts is based on new-subscribers. The up-side to this means that the same people won’t always be in the charts every day. New podcasts and small podcasts have the same chance of entering the charts and being high up too. You just need to do things to create an influx of new subscribers. Relaunching regularly is a great way to do this. Although there are many hacks and growth tips you can do for a podcast, essentially making a great show that people want to listen to is the strongest thing you can do.  BEST MOMENTS “Half of all podcast episodes are for episodes older than a month so lots of downloads happening are from old episodes” “There’s no value in overstating what you can deliver to a sponsor” “No, they are not vanity metrics, they all have their space, if you can get into the charts and you can be a top 10 podcaster that is super powerful for your personal brand and your podcast brand” “Making a great show that people want to listen to is the best thing you can do” VALUABLE RESOURCES Free Podcast Workshop ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Podcaster and mumpreneur Ellie McKay joins Kane in a great conversation about the value of podcasting to business, quality content and healthy debate. They also discuss notoriety, censorship and the importance of networking and powerful relationships.   Ellie began podcasting in lockdown, this was after first creating a FB live series to allow herself to network and build relationships whilst being unable to meet and see people in person. The success of the FB lives gave her a eureka moment, she had a much bigger audience engaging people from home. This is what led her to podcasting and she has learnt an incredible amount in a short time. Listen in to hear her thoughts, advice and tips as well as Kane and Ellie’s thoughts on why podcasting is so different to most of the other platforms out there.   KEY TAKEAWAYS Ellie’s background is in property and she has always had great relationships with her clients. She believes that relationships are of the highest value and worth so much more than any currency. Ellie didn’t set out to create a podcast but once she had made the decision she immediately got started including securing great guests. She attributes part of her fast success to the fact that she took the time to get to know her guests and build great rapport from the beginning. An unexpected bonus to the podcast for Ellie, is that it has attracted and secured her business clients. Podcasting has also allowed Ellie to create and build notoriety as well as credability, she has been able to secure private investors due to this. Your content is the single most important thing in podcasting. Everyone will have advice on interview techniques, length of episode etc. but really what matters the most is the quality of your content. There is a surprising amount of value in interviewing guests that are ‘up and coming’, those that are just a few steps ahead of your average listener is really powerful. It feels authentic and achievable to them and creates great inspiration. Choosing to have controversial guests can negative, risks include losing your following and sponsorships, but they also offer the opportunity to create discussion among guest and host as well as listeners. Podcasting is one of the few platforms out there that doesn’t have ever-changing and strict algorithms you have to battle with. You own your content and you have full control over what that is and what it looks like. It is possible to build a podcast following without pre-existing success on social media. But, Ellie has found having an existing following has helped with her success, especially in securing well-known guests. BEST MOMENTS “The more people see your message; the more people know your name” “You wouldn’t get an audience with these people if it wasn’t for a podcast” “Good advice is to just be yourself” “I don’t want an echo chamber I always want people who can challenge my own biases” ABOUT THE GUEST Ellie McKay Ellie is a straight-talking, successful property entrepreneur who passionately believes that everyone has the power within themselves to transform their lives no matter what their situation. As a mumpreneur with 3 young children and multiple businesses, Ellie likes to keep it real with her no-bs insights and share the things that have helped her achieve the level of success she has enjoyed to date. CONTACT METHODS: Linkedin: Linkedin.com/in/ellie-mckay/ Facebook: Facebook.com/ellie.mckay.3150 Instagram: https://www.instagram.com/onamissonpodcast/ YouTube: https://www.youtube.com/c/EllieMckay Clubhouse: @ellie83 VALUABLE RESOURCES Free Podcast Workshop ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Why shouldn’t you have a podcast in 2022? Kane has trawled the internet to find why other people believe you shouldn’t podcast in 2022 and in this episode, he talks about where he agrees with them and the many ways he doesn’t agree. Listen in to find clarity on whether podcasting is right for you this year. KEY TAKEAWAYS You’re obsessed with the outcome but you’re not regarding the grind it takes to have a successful podcast -  Podcasting takes time, education and a lot of effort to reach success. If you aren’t prepared to do this then you shouldn’t start. You aren’t creative - Kane doesn’t agree with this statement, you don’t need to be a creative to create a great podcast, you just need the right format for you. You want quick money – Podcasting is not a get rich quick scheme. You can monetise podcasting but it’s not something that will happen instantly. You’re not tech savvy – You don’t need to be to start a podcast, you can outsource the tech easily. You don’t want to face competition – Podcasting isn’t a competition based space, it’s much more collaborative than you might assume. Podcasting can be passively consumed which means there are a lot more hours in the day where people listen creating a lot less competition. You think it’s easy to learn – There is a lot to learn but if you are willing to put the effort in then anybody can learn what they need to know to podcast You don’t want to spend any money – Kane can understand this but you don’t have to spend tons of money on tech, it’s not necessary.   BEST MOMENTS “Don’t give up just because you’re not making quick money. If you go into it with that mind then you probably won’t” “There is no competition it’s only collaboration, people have so much time to consume your content” VALUABLE RESOURCES Free Podcast Workshop ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk