The Podcasters Podcast

Discover the secrets of pinpointing your podcast's niche audience! The hosts discuss how focusing on a specific demographic can enhance your content and avoid dilution. Learn valuable tips on using analytics to refine your topics and align them with listener interests. They emphasize the significance of commitment and consistency for success in podcasting. It's about asking yourself what you want to achieve and making sure you deliver valuable content that resonates with your key audience!

Join Ash and Kane in this episode to talk about podcast length, including whether the perfect length exists, why respecting your audience's time is essential and how you can determine what length to make your episodes. KEY TAKEAWAYS There’s no set length for a podcast, it varies depending on the type of content you are creating and your audience. Solo educational/informative content shouldn’t exceed 25 minutes, especially if it is complex. Interviews generally want to be between 30-60 minutes long. Most people won’t listen to an interview longer than an hour long and many will drop off before this point too. Look at your analytics; consumption data can give great clues into what length your content should be/what works for your show. You always want to leave your audience wanting more, however long you think an episode should be, make it shorter and respect their time. BEST MOMENTS “If you’re doing solo content, it should be very, very short” “Attention span isn’t as good…blame TikTok!” “I’m a big advocate for respecting your audience's time” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Join both Ash and Kane in this episode as they have a conversation about how to name your podcast successfully! For most people, following these tips will help you be found organically as quickly and easily as possible. KEY TAKEAWAYS 2-4 words makes the perfect title length Think about what people will be searching for, you want the title to simple state what the podcast is about. Don’t name it after yourself unless you are very well known. Come up with 3 or 4 titles and ask your audience what they think Make sure people understand what your niche is and what your podcast will be about from the title alone, 40% of podcasts are found by searching in app. BEST MOMENTS “It has to say exactly what it is on the tin” “It’s almost as if the more boring the name, the better” “40% of podcasts are found by searching on the podcast app” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

In this episode, Ash and Thom talk about dynamic ads, what they are and why you should be using them for your podcast advertising. KEY TAKEAWAYS Dynamic ads are the modern way of podcast advertising. They are added at the host level rather than at the episode level, allowing more control over your advertising. There are many benefits to dynamic ads, including the flexibility it gives you as a podcaster, you can sell ad space many times over. You can start selling dynamic ads at any stage in your podcasting journey by using a marketplace. There is more predictability and consistency with dynamic ads. BEST MOMENTS “You can have multiple ads on multiple episodes and you can sell them in very different ways” “They got the value they paid for which is great but then that slot becomes free again and you can sell again” “You can be making money from dynamic ads almost instantly”   VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp   ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Ash and Thom are in this episode to talk about sponsorship including how it’s possible to get sponsorship before you even begin as well as where to find sponsors for your show. KEY TAKEAWAYS You don’t need to wait until you have large amounts of downloads to get a sponsor. You just need to show determination, passion and give examples of the success you have created previously. Having a strong niche in podcasting is key to finding your sponsors. Knowing who your podcast is for and your main audience is key to finding a great sponsor. BEST MOMENTS “People will buy and be bought in based on how you can convince them it’s going to be a success” “If you know who your listener is, you can find out who else wants to speak to them” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

In this episode, Ash speaks to Rob, one of Progressive Media’s in-house editors and TikTok experts. Rob talks all about the ways you can leverage your podcast content for TikTok and why if you aren’t, you’re missing out on a huge audience. KEY TAKEAWAYS TikTok has completely changed the way video works, just 5 years ago most video content was long form but now some of the most popular content out there is short form. Short-form content is a great way to leverage key elements of your content, for TikTok but also other platforms that have copied their formula such as Instagram reels. TikTok can essentially work as a marketing funnel for your podcast. TikTok is a powerful way of turning those who have never heard of you into long-term fans. Spend time looking at what other people are doing in your space, as a form of market research and then replicate it with your own content. The best way to get people to watch your TikTok content all the way through is to create engaging content in the first 3 seconds. BEST MOMENTS “It’s just another way of getting people who may have never heard of you before to go scrolling through their feed and get your podcast through” “If you’re not using that for your podcast you’re missing out on a major new audience” “Yes you may be making content for a podcast but then you’re turning it into a TikTok channel and it’s becoming its own entity” “The virality through TikTok is ridiculous” “Those first few seconds are more important than any of the rest of the video” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

When was the last time that you looked at where your audience was in the world? For most podcasters, the majority of our listeners will be based where we are from. But how do you grow your audience internationally? Listen in to this short episode with Kane where he tells you exactly how! KEY TAKEAWAYS Growth internationally starts with your guests. If you want clients internationally you need to look at top creators and podcasters in that region. You can use chartable to see who and what is charting in a particular country, you can then use podscraper to find contact information for podcasters, enabling you to reach out to them. If you can do this you will grow your podcast internationally, this can be very useful when trying to monetise or grow your personal or business brand. BEST MOMENTS “By using chartable.com you can see who and where people are ranking” “Doing this consistently over time will grow your audience” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. In this episode, Kane is joined by Gee from Patreon to talk about why premium content is the primary way to monetise your podcast show! Gee gives great insight into why premium content is best for creators, specifically podcasters, why every creator needs this to monetise and tips on how to do it effectively too. Alongside her tips and insight, Gee also provides various Podcast Show case studies to hear real examples of how effective premium content is for monetising podcasts. KEY TAKEAWAYS The key thing about premium content is building a reoccurring revenue stream. To have that as an additional way to earn money from your creativity. The pandemic exposed how precarious revenue streams can be as a creator, it’s more important than ever to create multiple ways to receive income. With premium content you can build a community with your listeners and create a two-way conversation. You can ask for their input on what they want to see and hear and create a feedback loop. Authenticity is key to building a great community, what is it you can do that is unique to you for your listeners. Discord is real time chat, originally build around the gaming community, but works well when building communities in the audio space too. When marketing your podcast, split it into two ‘buckets’, show and tell. The tell part is really talking about what you will offer listeners if they sign up to your membership. The show part is giving them a taste of what you offer, such as through a teaser snippet of your premium content; to get an idea of what they are missing out on. People are so used to living in a world where you can access things for free, it means creators often tend to undervalue their content. When pricing, always bear this in mind and price yourself higher. Don’t create more than three pricing tiers as this can become overwhelming for your audience. Also ensure you add enough value at each level. The best membership retention is generally around the £4-£5 a month price. Do a bit of cost/benefit analysis. If just 1% of your audience converts at £5 a month, what is sustainable for you to offer? Don’t set yourself up for failure. The creators who have the best distribution across all their tiers have bonus content increasing at each level. Being consistent with your content is imperative. It builds trust with your audience and trust is essential if you then want your audience to pay you. There are two main mistakes people make with Patreon. the first is being overambitious, the second is not promoting enough. BEST MOMENTS “The key to any community is about authenticity, it’s not about copying what other people are doing”  “It’s trying to understand why people are into what you are doing” “Most creators massively undervalue their content” “You don’t want your membership to become a burden, it should be something that frees you up to focus on your creative pursuits” “Bonus content is really the biggest driver of listeners becoming members” “It’s not just about content with a membership it is about connecting with your audience” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk  

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane talks all about sponsorship and affiliates in this episode. Some of the most common questions Progressive Media get asked are around how to monetise your podcast, so Kane talks through these options and demonstrates how you can make them work for your podcasting journey.   KEY TAKEAWAYS If you don’t have the time to create premium content and you also don’t have your own products than sponsorship is a great wat of monetising your podcast. Identify every possible company you would want to work with and put them onto a spreadsheet so you can reach out to them. A way to gain monetisation on your podcast if a company is not willing to sponsor you is to go down the commission route.   BEST MOMENTS “We’re not the biggest fan of sponsorship and we actually prefer selling your own products and services or selling yourself through a premium content model” “Find and identify what the products and services you like and would be valuable for your audience and approach those companies’”   VALUABLE RESOURCES Free Podcast Workshop ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

What is one of the bugbears of podcasters and podcast agencies? Cold emails from guest booking services! Listen into Kane about why these aren’t always what they seem and can actually be a really useful tool for you to use. KEY TAKEAWAYS If you’re trying to get high calibre and interesting individuals then the chances are that they are time poor. Which means they probably need to pay someone to source and organise this for them, the guests you want probably use the services you complain about. Kane’s advice is to trail some of these services. You can always blacklist any you get poor results from.   BEST MOMENTS “I reckon all podcasters should trail some of these interviews” “Chances are they are the people who will need these services” ABOUT THE GUEST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.  Jeannette’s linktree  https://www.jeannettelinfootassociates.com/ YOUTUBE LinkedIn Facebook Instagram   VALUABLE RESOURCES Free Podcast Workshop ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk