The Podcasters Podcast 4 Steps to the Perfect Podcast Launch
When looking at launching a podcast the amount of information out there can be overwhelming. Listen to Kane in this episode as he gives you the four key steps to launch your podcast, proven time and time again by the many successful podcasts the Progressive Media Agency has helped launch.
KEY TAKEAWAYS
- Your launch is one of the most important things to get right when starting as a podcaster, you have just 8 weeks from when your podcast is set-up to enter the new and noteworthy charts.
- Your pre-pre-launch is a couple of months until two weeks before your podcast officially goes live. You want to make people aware a show is coming without any specifics. Part of this is going into linked in groups, fb etc and creating awareness to your audience that something is coming and to ask them what they want. It creates engagement and investment in your podcast.
- Your pre-launch is more defined. You give trailers, sneak peeks and tell people what to expect, this happens two weeks before you launch your podcast.
- If you create a giveaway, you can incentivise people to listen, review and follow in a short time period. Having a rush in a short time-period will mean you will be more likely to feature in the charts. You want to get that huge boost to get you into the charts.
- Your launch day is when you want to do everything you can to get people listening, you need to tell your audience that your podcast is there to be listened to and ensure as much as possible that they leave a review and follow. Do all the promotion you can, you can only launch once!
- You can replicate the giveaway process on anniversaries and other notable dates. So you can enter different charts throughout your podcast journey.
BEST MOMENTS
“Get everybody’s input, they are then invested in you”
“You want to get that huge boost into the charts”
"Make sure you train your audience"
VALUABLE RESOURCES
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: podcast@progressiveproperty.co.uk