The Podcasters Podcast The Key Metrics You Need to Track to Have a Successful Podcast
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Join Kane, Thom and special guest Alex, as they discuss the various metrics available to you to measure your podcast and tell you which ones you need to focus on for success!
They also talk about the strength in podcasting in the creator space and a little bit about censorship and the controversy surround Joe Rogan’s Podcast right now.
KEY TAKEAWAYS
- There are two types of metrics, those your audience can see and those they can’t see. All an audience can see when they find your podcast are reviews and the chart position. That’s why these are two important things you need to focus on: they are the only things your audience can judge you on when they find your podcast.
- Unique downloads and consumption are both private metrics that can help you get a picture of how your podcast is growing and how.
- Don’t only focus on new and recent episodes. Half of all podcast episode downloads are older than a month.
- The beauty of having off-platform content such as a podcast is powerful to us all. You have complete freedom and choice about what content you create and publish.
- Tracking pixels can be used to show how impressionable an ad on a podcast has been. This is helpful for sponsors to understand how the ad has been listened to.
- It’s important to be honest with your advertisers/sponsors what you can achieve for them. Spend time looking at varying models to ensure you choose something that work for them and for you too.
- Getting in the charts is based on new-subscribers. The up-side to this means that the same people won’t always be in the charts every day. New podcasts and small podcasts have the same chance of entering the charts and being high up too. You just need to do things to create an influx of new subscribers. Relaunching regularly is a great way to do this.
- Although there are many hacks and growth tips you can do for a podcast, essentially making a great show that people want to listen to is the strongest thing you can do.
BEST MOMENTS
“Half of all podcast episodes are for episodes older than a month so lots of downloads happening are from old episodes”
“There’s no value in overstating what you can deliver to a sponsor”
“No, they are not vanity metrics, they all have their space, if you can get into the charts and you can be a top 10 podcaster that is super powerful for your personal brand and your podcast brand”
“Making a great show that people want to listen to is the best thing you can do”
VALUABLE RESOURCES
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: podcast@progressiveproperty.co.uk