The Podcasters Podcast Alex Chisnel- Start, Scale and Monetise through Building Consistency - Alex Chisnall
Kane, Thom and Aaron have years of experience between them of helping hundreds of entrepreneurs and businesses start, scale and monetise their podcasts.
In this episode, Kane speaks with Alex Chisnall, a podcast agency owner and podcaster himself. Alex has always had a great passion for the audio space and podcasting and in this episode, they discuss his why, the importance of playing the long game with podcasting and his top tricks and tips to creating a successful and lasting podcast.
how to start a podcast
KEY TAKEAWAYS
- Alex started his own podcast (Screw It Just Do It) which lead to him running his own podcasting events before eventually creating and building his own podcast agency.
- Podcasting is an asset you own 100%. You can spend the same amount of effort and time on social media as podcasting but a podcast is all your own and will continue to work for you for a long time.
- Alex had just two downloads in his first week of his podcast. He is now in the top 10% of podcasts. He knows that the long game and consistency works and he helps other achieve this too.
- It’s important to launch with multiple episodes, as if people like your content they will want to ‘binge listen’ and if you only have one or two episodes they will then be directed to your competitors instead.
- Monetising your podcast isn’t just about ads and sponsorship but also a ‘trickle down’ effect, where podcasting can actually gain you clients for your business. You can also create premium content for your existing audience.
- Most podcast listeners are creatures of habit. Often, they align their listening with an already existing habit. This is one of the reasons consistency is so important.
- Those who are proactive in promoting their podcast rather than their business and create strong omnipresence will find they generate more clients via a podcasting funnel.
BEST MOMENTS
“It’s amazing that the audio space is exploding”
“People will binge-watch your stuff if they like it”
“If you make it personal, people will want to get behind you”
“Just bloody get your podcast out there”
“Our cheat-code for growth is repurpose that content, that’s what we love about podcasting”
VALUABLE RESOURCES
ABOUT THE HOSTS
Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.
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