The Podcasters Podcast What To Expect - Podcasting in 2022, Predictions and News!
This week Thom and Aaron talk alongside successful podcast host, Colin Nottage, creator of the Interesting Health And Safety Podcast, about Thoms 2022 Predictions for podcasting!
The team discuss their predictions about innovations in the world of podcasting in 2022, and the trends you should be looking to expect, and how to plan for them.
KEY TAKEAWAYS
- Building an engaged following isn’t about huge numbers. It’s far better to niche down to a more nuanced and interested audience. The more connected you are to your audience, the more valuable your message becomes.
- The modern world, and the new methods of delivering content, mean that competition in the podcasting space is redundant. There is plenty of room for shows to exist in harmony, and no need to choose one above another.
- A decentralised social media experience, in which multiple channels can be used, means that you are never at the mercy of one channel and its codes. Putting too many eggs in one basket can lead to a loss of income should access be revoked.
- Always ensure that the nature of your content is evergreen. You need to produce content that will live beyond the current time, so that it can be used and discovered at any time.
- Ads can be a powerful way of monetising your show, but always work more effectively if your audience is engaged, and wants to hear about what you are recommending.
- The best way to attract guests is to know them well, appeal to them by proving how valuable they are, and explaining not just how they could impact your content, but how yours could benefit them.
BEST MOMENTS
‘We’ve had so much success on so many different levels’
'Podcasting has created life-changing opportunities’
‘Anyone who creates good content has got a legitimate chance of making a successful living – even a fortune!’
‘People are more likely to share or comment when they are emotional’
‘When it comes to ads, even with relatively meagre downloads you can make some serious money’
VALUABLE RESOURCES
ABOUT THE GUESTS
Colin Nottage
‘Making health and safety as important as everything else we do.’
This is the belief that Colin is passionate about and through his consultancy Influential Management Group (IMG) is able to spread into industry. Colin works at a strategic level with company owners and board members. He helps business leaders establish and achieve their health and safety ambitions.
He has developed a number of leading competency improvement programmes that are delivered across industry and his strengths are his ability to take a practical approach to problem-solving and being able to liaise at all levels within an organisation.
Colin also runs a company that vets contractors online and a network that develops and support H&S consultancies to become better businesses.
Colin chairs the Construction Dust Partnership, an industry collaboration directly involving many organisations, including the Health and Safety Executive.
He is a Post Graduate Tutor at Strathclyde University and a highly sought-after health and safety speaker and trainer. He has a Post Graduate Certificate in Safety and Risk management, an engineering degree and is a Chartered Member of the Institution of Occupational Safety and Health (IOSH).
The Interesting Health & Safety Podcast - https://podcasts.apple.com/vn/podcast/the-interesting-health-safety-podcast/id1467771449
Project Mollitiam - https://www.projectmollitiam.com
ABOUT THE HOSTS
Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.
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