The Podcasters Podcast How To Start Your Podcast (Market Your Podcast Right)
How To Start Your Podcast (Market Your Podcast Right)
Kane, Thom and Aaron have years of experience between them of helping hundreds of entrepreneurs and businesses start, scale and monetise their podcasts.
On this episode they describe two types of marketing for podcasters: Maintenance marketing, the generic you have to do every week to maintain your existing downloads, and growth marketing which is going out to new people in new places and platforms and putting your podcast and its message in front of a new audience to bring in ‘cold’ listeners.
KEY TAKEAWAYS
- Don’t just promote the latest episode, keep promoting old episodes – especially if there’s something in the news or pop culture that relates to the content in an old episode. You have to consistently promote to maintain download numbers, to grow you need to do more.
- Every week do 2-4 posts to promote the latest episode to all the usual places you usually do, and 2-3 posts that are growth posts; videos etc about specific parts of the podcast targeted at specific people or groups.
- Look at your analytics and reviews, see what people are responding to and tailor your content to that as it’s what people want to hear and are willing to engage with. Most of all, be enthusiastic about your content.
- If you batch record, make sure it’s ‘evergreen content’, in other words, the advice will never be outdated. Guest interviews that don’t mention current affairs can be evergreen content, but if there are references to things that will be out of date in a few weeks/months, flag this up in the intro.
BEST MOMENTS
‘You’ve got to promote each week, otherwise no one’s ever going to see it.’
‘Have high-quality show notes to go along with your episode when it’s released. These can be used to better promote the episode (blog, image quotes, key quotes, etc).’
‘Keep your finger on the pulse, don’t keep a reference to Christmas in an episode published in July.’
‘Having a strong vision of what your podcast is, who your audience are and what value you’re delivering will help you pre-make decisions you need to make about your content.’
‘Organise your episode sharing files, especially if you’re handing episodes off to other people who edit and produce your podcast(s).’
VALUABLE RESOURCES
ABOUT THE HOSTS
Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.
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