Chris Kocek, author of "Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business" joins me on Episode 649 of "The Business Storytelling Show" to discuss his book, including the "insight-building process in a way that can help any business leader or marketing practitioner get to higher ground." Join us. Grab a copy of his book here: https://amzn.to/3UbQTPo

chima mmeje🏳️‍🌈, Senior Content Marketing Manager at Moz, joins me on Episode 648 of "The Business Storytelling Show" to discuss: What is authoritative content? Why it matters to business growth. How to create authoritative content. How to measure its impact. And more. Join us.

Kristian A. Alomá, Ph.D., author of "Start with the Story: Brand-Building in a Narrative Economy"  joins me on Episode 647 of "The Business Storytelling Show" to discuss: What is the narrative economy? Why does the narrative economy exist? How is brand building different in the narrative economy? And more. Join us and grab a copy of his book here: https://amzn.to/3U6gr0r

Dana DiTomaso, president and partner at Kick Point Inc., shares insights on measuring content success beyond leads generated, tracking user interactions, and the challenges of tracking customer behavior online. Learn about strategies for measuring content effectiveness and the importance of engagement rate in website analytics.

In this bonus episode, the host explores marketing approval processes that can help produce higher-performing content. The topics discussed include defining the marketing approval process, exploring standards and criteria, essential documentation, approval workflows, managing stakeholder input, and continuous process optimization.

Steve Woodruff, the King of Clarity, discusses the importance of clear communication skills in business. He explores the concept of communication design and the challenge of clear communication in a noisy environment. He highlights the importance of having a clear point and maintaining clarity in communication.

Top LinkedIn Voice Lindsey Gamble, an expert in influencer marketing, discusses the significance of clarifying goals, the importance of true integration and valuable content. They explore how negative reviews can boost product sales. They also discuss different methods to find influencers and best practices for collaborating with them.

Not seeing the results you are after? Missing the experience needed by leaders in your organization? Maybe it's time for a fractional executive, which could be a fractional chief operating officer, chief marketing officer, chief financial officer, or even a fractional content marketing leader. To discuss how an engagement with a fractional executive can work, I'm joined by Ben Wolf, a fractional COO, on Episode 643 of "The Business Storytelling Show." We discuss: How do you know you need a fractional executive? What are the advantages? What are the potential disadvantages? And more... Join us. Connect with Ben's company: https://wolfsedgeintegrators.com/ Work with me as a fractional content marketer: https://www.christophtrappe.com/hire-a-fractional-chief-content-officer-for-cutting-edge-fractional-content-marketing/

Marketing is certainly an ever evolving career, which makes it ever so important to understand the new rules of marketing. To find out what those are, I'm joined by David Meerman Scott, author of "The New Rules of Marketing and PR", on Episode 642 of "The Business Storytelling Show." We discuss: Why do we need new rules? What are they? How can companies use them to thrive?Where do companies struggle? And more... Join us and grab a copy of his book here: https://amzn.to/3TGitE7

This podcast discusses the three main areas of marketing workflows: strategy, creative process, and marketing ops. It highlights the importance of understanding the target customer segment and industry, as well as the challenges of starting from scratch. The three essential components of a successful marketing workflow are creativity, efficiency, and technical aspects. The transition from manual processes to digital collaboration is also emphasized, along with the introduction of tools like Salesforce and HubSpot.