The Business Storytelling Podcast

Branded SERP specialist Jason Barnard returns to "The Business Storytelling Show" to share how to increase branded search and why that's an important strategy. Join us for conversation. Sign up for Jason's newsletter here: https://kalicube.com/about/newsletter/

Can crafting caring email narratives increase your conversions while respecting subscriber privacy? An ethical email marketing strategy builds loyalty by valuing people while driving profits. I'm delighted to welcome Yuval Ackerman, an ethical email strategist and copywriter on episode 652 of "The Business Storytelling Show." Yuval is a top email marketing voice on LinkedIn for her insights into balancing business goals with building subscriber trust.We will discuss: What originally attracted you to specialize in ethical email marketing? What is ethical email marketing? What are some ethical ways to leverage personalization and automation? Can the overuse of salesy language actually decrease conversion rates? Where do you see the most frequent ethical email marketing issues arising? Join us and subscribe to Yuval's newsletter here: https://www.ackermancopywriting.com/subscribe

Shawn Goodin and team published the AI Playbook for CMOs, and he's joining me on Episode 651 of "The Business Storytelling Show" to discuss the topic. ChatGPT and other AI tools are changing marketing fast. How can top marketers use them to be more creative and grow their businesses? With over 20 years driving digital change, Shawn shares hands-on tips for CMOs on hot topics, including: How to maximize AI use to drive performance. What risks come with AI and how do you manage them? What does responsible and effective AI integration look like? How can CMOs get their teams ready for an AI future (and present? Join us and read the report here: https://lnkd.in/gnzbgNG4

Tyler Stambaugh studies the culture of Discord and joins me on Episode 650 of "The Business Storytelling Show" to share how Discord can be used in a brand's strategy. We cover: What is Discord? What are the use cases for brands? What are the advantages and disadvantages? And more... Join us. Learn more about Tyler's company: https://www.magnetiq.xyz

Chris Kocek, author of "Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business" joins me on Episode 649 of "The Business Storytelling Show" to discuss his book, including the "insight-building process in a way that can help any business leader or marketing practitioner get to higher ground." Join us. Grab a copy of his book here: https://amzn.to/3UbQTPo

chima mmeje🏳️‍🌈, Senior Content Marketing Manager at Moz, joins me on Episode 648 of "The Business Storytelling Show" to discuss: What is authoritative content? Why it matters to business growth. How to create authoritative content. How to measure its impact. And more. Join us.

Kristian A. Alomá, Ph.D., author of "Start with the Story: Brand-Building in a Narrative Economy"  joins me on Episode 647 of "The Business Storytelling Show" to discuss: What is the narrative economy? Why does the narrative economy exist? How is brand building different in the narrative economy? And more. Join us and grab a copy of his book here: https://amzn.to/3U6gr0r

Dana DiTomaso, president and partner at Kick Point Inc., shares insights on measuring content success beyond leads generated, tracking user interactions, and the challenges of tracking customer behavior online. Learn about strategies for measuring content effectiveness and the importance of engagement rate in website analytics.

In this bonus episode, the host explores marketing approval processes that can help produce higher-performing content. The topics discussed include defining the marketing approval process, exploring standards and criteria, essential documentation, approval workflows, managing stakeholder input, and continuous process optimization.

Steve Woodruff, the King of Clarity, discusses the importance of clear communication skills in business. He explores the concept of communication design and the challenge of clear communication in a noisy environment. He highlights the importance of having a clear point and maintaining clarity in communication.