

646: How do you know you are creating successful content? A chat with Dana DiTomaso
Jan 23, 2024
Dana DiTomaso, president and partner at Kick Point Inc., shares insights on measuring content success beyond leads generated, tracking user interactions, and the challenges of tracking customer behavior online. Learn about strategies for measuring content effectiveness and the importance of engagement rate in website analytics.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Measuring Content Success Beyond Leads Generated
01:37 • 5min
Tracking User Interactions and the Role of Metrics in Content Creation
07:02 • 4min
Bounce Rate and Engagement Rate in Website Analytics
10:42 • 10min
Challenges of Tracking Customer Behavior Online and the Limitations of Analytics
20:53 • 3min