The Business Storytelling Podcast
646: How do you know you are creating successful content? A chat with Dana DiTomaso
Jan 23, 2024
Dana DiTomaso, president and partner at Kick Point Inc., shares insights on measuring content success beyond leads generated, tracking user interactions, and the challenges of tracking customer behavior online. Learn about strategies for measuring content effectiveness and the importance of engagement rate in website analytics.
23:54
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Quick takeaways
- Measuring content success should go beyond just looking at leads generated and include metrics like content consumption and user engagement.
- To effectively measure content consumption, it is important to analyze how users interact with different types of content and use techniques to enhance user experience.
Deep dives
Measuring Content Success
When measuring content success, it is not enough to focus solely on the number of leads generated. Metrics such as page views only offer a limited perspective on engagement. To gain a more accurate picture, it is important to look at additional metrics, such as how much of the content was consumed and the amount of time users spent on the page. By analyzing data through tools like Google Tag Manager and GA4, content creators can determine the level of engagement and success their content is achieving.
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