Measuring Content Success

When measuring content success, it is not enough to focus solely on the number of leads generated. Metrics such as page views only offer a limited perspective on engagement. To gain a more accurate picture, it is important to look at additional metrics, such as how much of the content was consumed and the amount of time users spent on the page. By analyzing data through tools like Google Tag Manager and GA4, content creators can determine the level of engagement and success their content is achieving.