3min chapter

The Business Storytelling Podcast cover image

646: How do you know you are creating successful content? A chat with Dana DiTomaso

The Business Storytelling Podcast

CHAPTER

Challenges of Tracking Customer Behavior Online and the Limitations of Analytics

The chapter explores the difficulties of tracking customer behavior online, comparing it to physical stores and discussing the limitations of analytics. It also addresses the challenges of tracking referrals and the trustworthiness of GA4.

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