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The Business Storytelling Podcast

Latest episodes

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Jan 28, 2025 • 23min

716: Podcasters highlight their favorite non-profits during Podcasthon 2025

Jeremie Mani, founder of Podcasthon, joins me on Episode 716 of "The Business Storytelling Podcast" to give us the details of how hundreds of podcasts are participating in this event in March. Participate here: http://podcasthon.org
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Jan 22, 2025 • 24min

715: "We Tried That Once" And Other Excuses That Sabotage Business Success!

We've all probably heard the excuses of why something can't be done ... and then somebody else does it. Sigh. Larry Mietus, author of "We Tried That Once" joins me to discuss strategies to swat down excuses and get stuff done. Joins us. Grab a copy of his book here: https://amzn.to/40Jcim0
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Jan 21, 2025 • 24min

714: How to measure the impact of SEO

Brian Piper, author and director of content strategy, joins me on Episode 714 of "The Business Storytelling Podcast" to discuss ways to measure SEO performance. With the emergence of AI, this is becoming a more nuanced area. Join us and grab a copy of his book "Epic Content Marketing" here: https://amzn.to/3C6wFA8
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Jan 14, 2025 • 23min

713: AI and Copyright - How does it all work?

Christopher Penn returns for Episode 713 of "The Business Storytelling Podcast" to fill us in on what we must know when it comes to creating content with AI and how it impacts copyright. Reach out to Christopher's company here: https://www.trustinsights.ai/
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Jan 3, 2025 • 24min

712: The art of self-leadership with Heather Younger

Author Heather Younger returns for episode 712 of "The Business Storytelling Podcast" to preview her new book: "The Art of Self-Leadership." The book teaches "how to take control of the workplace experience and set expectations up front about relationships." Join Heather and me for this conversation. Order book here: https://amzn.to/41Zb731
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Dec 22, 2024 • 3min

BONUS: How I clean up sound on video with Adobe Podcasts

Good audio matters but when it wasn't recorded as well as it could have, I use the Adobe Podcast audio enhancer for video. Here's the difference it makes and try it here: https://podcast.adobe.com/enhance
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Dec 19, 2024 • 25min

711: What's the role of business storytelling in research?

Brian Monschein, a market research veteran and owner of NarrativeInsights.com, emphasizes the power of storytelling in effectively presenting research results. He shares insights on enhancing audience engagement, especially in virtual settings, utilizing real-time feedback, and creative presentations. Brian discusses balancing captivating narratives with informative content and the importance of rehearsal and collaboration in storytelling. He highlights real-world experiences that demonstrate how engaging storytelling can transform market research communication, ultimately driving business success.
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Dec 18, 2024 • 24min

710: The value of online reviews for local businesses.

DYK? Customers are willing to spend 31% more at businesses with excellent reviews. Ross McDaniel joins me on Episode 710 of "The Business Storytelling" to discuss just that. He is the Founder of Fencepost, a digital marketing agency that helps home service businesses grow their revenue by increasing their visibility and connecting them with more high-quality customers. Use Ross's company here: fencepost.co Join us.
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Dec 17, 2024 • 23min

709: Should you use your name as your website's URL

I have ChristophTrappe.com. Kristin Luck has her name URL. It wasn't always that way. Kristin Luck joins me on Episode 709 of "The Business Storytelling Podcast" to discuss when it makes sense to use your name and when it doesn't. Join us.
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Dec 16, 2024 • 24min

708: The role of creativity in advertising

James Hurman, founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast" to discuss how advertising with award-winning creative qualities leads to better results for brands than marketing without creativity. Join us and grab a copy of his book here: https://amzn.to/3VtKkaY

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