717: Is copywriting a good career?

Join me on this solo episode of "The Business Storytelling Podcast" to look at the numbers, the jobs out there and discuss what makes a good copywriter and who all does copywriting nowadays.

Jump to specific chapters:

(0:22) Evolution of Copywriting

- Changes from traditional journalism to modern digital tools

- Impact of technology on writing processes

- Speed vs quality expectations

(4:02) Job Market Analysis

- Number of copywriter positions on LinkedIn

- Difference between "copywriter" and "copywriting" roles

- Various job titles that include copywriting duties

(8:15) Modern Copywriting Requirements

- Cross-channel expertise

- Digital and physical content creation

- Platform-specific writing considerations

(12:30) Data and Analytics in Copywriting

- Importance of metrics

- Challenge of measuring multi-channel campaigns

- Balance between creation and analysis

(15:45) Role Evolution and Job Requirements

- Perfectionism vs productivity

- Grammar and editing expectations

- Years of experience needed

- Integration with strategy and data analysis

(18:20) Tools and Technology

- AI tools for content creation

- Transcription services

- Video editing capabilities

- Avatar creation tools

(20:45) Career Outlook and Conclusions

- Number of people with copywriting in their titles

- Job market realities

- Career viability assessment

- Changing expectations in the field

More episodes:http://christophtrappe.com/podcast