The Business Storytelling Podcast 720: How to connect business storytelling to revenue
Feb 24, 2025
Sheri Otto, a growth strategist for B2B tech businesses, shares her expertise on aligning storytelling with revenue generation. She emphasizes the importance of purpose-driven content and how AI can enhance data analysis. Sheri highlights the overlooked middle funnel opportunity and discusses strategies for re-engaging dormant contacts to drive revenue. With insights on setting realistic timelines for content ROI and the value of repurposing content, her practical approach paves the way for achieving real results in business storytelling.
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Episode notes
Content as Communication
- Treat every piece of content as a message that influences audience perception.
- Magnetize contacts down the funnel to avoid missed opportunities and lost revenue.
AI's True Power
- AI's strength lies in synthesizing data, not just creating content.
- Use AI-driven insights to create targeted campaigns and magnetize potential customers.
Measuring Brand Impact
- Measure marketing ROI qualitatively by analyzing brand recall and audience perception.
- Ask customers how they learned about you and when they recognized your product's value.