720: How to connect business storytelling to revenue
The Business Storytelling Podcast
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Measuring Marketing Success
This chapter delves into the complexities of marketing ROI measurement, focusing on brand awareness and customer perception. It discusses the vital role that both quantitative and qualitative data play in uncovering customer insights, and the need for effective storytelling in the buyer's journey. The conversation emphasizes nurturing leads through better engagement strategies and the potential of AI to enhance content creation and relationship building.
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