Sheri Otto

Samar Owais, founder of Emails Done Right, shares her expertise on email marketing alongside Sheri Otto, CEO of Growth Lane Strategies, and Sofia Silva, Marketing Manager at Reachdesk. They analyze real B2B lead nurture emails, pointing out common mistakes like excessive AI use and convoluted CTAs. Focusing on building human connections, they emphasize that every email should be a conversation. With practical critiques, they provide valuable insights on crafting effective subject lines and the importance of clear, single calls to action.

Sheri Otto, a growth strategist for B2B tech businesses, shares her expertise on aligning storytelling with revenue generation. She emphasizes the importance of purpose-driven content and how AI can enhance data analysis. Sheri highlights the overlooked middle funnel opportunity and discusses strategies for re-engaging dormant contacts to drive revenue. With insights on setting realistic timelines for content ROI and the value of repurposing content, her practical approach paves the way for achieving real results in business storytelling.