Sheri Otto

Sheri Otto, a growth strategist for B2B tech businesses, shares her expertise on aligning storytelling with revenue generation. She emphasizes the importance of purpose-driven content and how AI can enhance data analysis. Sheri highlights the overlooked middle funnel opportunity and discusses strategies for re-engaging dormant contacts to drive revenue. With insights on setting realistic timelines for content ROI and the value of repurposing content, her practical approach paves the way for achieving real results in business storytelling.