5min chapter

The Business Storytelling Podcast cover image

646: How do you know you are creating successful content? A chat with Dana DiTomaso

The Business Storytelling Podcast

CHAPTER

Measuring Content Success Beyond Leads Generated

This chapter explores the importance of measuring metrics associated with content, such as user engagement and content consumption, rather than solely relying on leads generated. The speakers discuss different strategies for measuring content success, including tracking user reading habits and providing offline reading options.

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