Dana DiTomaso, a digital marketing and analytics expert, discusses key events and attribution in GA4. She explains the shift from conversions to key events, challenges of user attribution, and the importance of accurate reporting. The conversation delves into tracking challenges, creating effective reports for clients, and proving value in digital marketing. Follow Dana for insightful resources and courses on Google Analytics.

Dana DiTomaso, an SEO and analytics expert and founder of Kick Point Playbook, shares her insights on digital marketing. She humorously tackles the challenges of SEO and Google Analytics 4 (GA4), highlighting common data discrepancies. The conversation dives into the intricacies of mobile app tracking and the need for better training in analytics tools. They also discuss the evolving job market in digital marketing, emphasizing continuous learning and the impact of AI on job applications. It's an engaging blend of humor and practicality!

Dana DiTomaso, president and partner at Kick Point Inc., shares insights on measuring content success beyond leads generated, tracking user interactions, and the challenges of tracking customer behavior online. Learn about strategies for measuring content effectiveness and the importance of engagement rate in website analytics.