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Dana DiTomaso

Founder and President at Kick Point Playbook. She is an expert in GA4 and digital marketing with over 20 years of experience.

Top 5 podcasts with Dana DiTomaso

Ranked by the Snipd community
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16 snips
May 6, 2024 • 55min

Key events and attribution in GA4 with Dana DiTomaso

Dana DiTomaso, a digital marketing and analytics expert, discusses key events and attribution in GA4. She explains the shift from conversions to key events, challenges of user attribution, and the importance of accurate reporting. The conversation delves into tracking challenges, creating effective reports for clients, and proving value in digital marketing. Follow Dana for insightful resources and courses on Google Analytics.
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Oct 5, 2024 • 59min

Scrolls, Clicks, and Data Tricks

Dana DiTomaso, an SEO and analytics expert and founder of Kick Point Playbook, shares her insights on digital marketing. She humorously tackles the challenges of SEO and Google Analytics 4 (GA4), highlighting common data discrepancies. The conversation dives into the intricacies of mobile app tracking and the need for better training in analytics tools. They also discuss the evolving job market in digital marketing, emphasizing continuous learning and the impact of AI on job applications. It's an engaging blend of humor and practicality!
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Jun 16, 2025 • 1h 15min

Common GA4 Mistakes to Avoid | Dana DiTomaso

In this engaging conversation, Dana DiTomaso, Founder and President at Kick Point Playbook, shares her wealth of experience in GA4 and digital marketing. She reveals common pitfalls in GA4 setups, including tagging mishaps and duplicate traffic. With plenty of hilarious horror stories from her audits, Dana emphasizes the importance of meticulous configuration and regular monitoring. They also discuss the evolving landscape of digital marketing, highlighting the impact of AI and the need for better audience engagement strategies. Don't miss her practical tips for enhancing your analytics game!
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Jan 23, 2024 • 24min

646: How do you know you are creating successful content? A chat with Dana DiTomaso

Dana DiTomaso, president and partner at Kick Point Inc., shares insights on measuring content success beyond leads generated, tracking user interactions, and the challenges of tracking customer behavior online. Learn about strategies for measuring content effectiveness and the importance of engagement rate in website analytics.
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Nov 17, 2022 • 45min

How to Use Google Analytics 4 for Marketing

Marketing analytics expert Dana DiTomaso discusses transitioning to Google Analytics 4, the necessity of migrating from Universal Analytics, differences in engagement metrics, custom tags and audiences for marketing strategies, and the importance of tracking audience engagement and content consumption metrics.

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