Search with Candour - SEO podcast Key events and attribution in GA4 with Dana DiTomaso
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May 6, 2024 Dana DiTomaso, a digital marketing and analytics expert, discusses key events and attribution in GA4. She explains the shift from conversions to key events, challenges of user attribution, and the importance of accurate reporting. The conversation delves into tracking challenges, creating effective reports for clients, and proving value in digital marketing. Follow Dana for insightful resources and courses on Google Analytics.
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Key Events vs. Conversions
- Key events in GA4 are essentially the same as what used to be called conversions, unless they're imported into Google Ads.
- In GA4, conversions are managed within Google Ads, not GA4 itself.
GA4 and Google Ads
- Google's prioritization of Google Ads influences GA4 development, sometimes at the expense of other users.
- Key events can be displayed differently based on various settings, creating complexity for SEOs.
Rename GA4 Reports
- Rename GA4 reports to make them easier for clients or internal teams to understand.
- Tailor reports to specific needs and don't be afraid to use simple, descriptive names.