Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.
Dana DiTomaso joins Search With Candour to discuss:
- What are Key Events?
- So, what are Conversions in GA4 then?
- Why did Google make this change?
- How can one Key Event be attributed in three different ways?
- User Acquisition vs Traffic Acquisition
- What’s the difference between them?
- Is there a best way for SEOs to get an accurate picture of organic traffic in GA4?
- What should people actually use for reporting?
- How can SEOs ensure our hard-earned traffic gets attributed to the right channel?
- What else should SEOs be measuring?
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