Key events and attribution in GA4 with Dana DiTomaso
Search with Candour - SEO podcast
Understanding Key Events and Attribution in GA4
The chapter explores the shift from conversions to key events in GA4, emphasizing the importance of accurate attribution and clear communication with clients. It discusses the complexities of attribution models and windows in analytics, highlighting the significance of customizing reports for better decision-making. The conversation also touches on user attribution challenges and the need to stay updated with evolving digital marketing trends.
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