Key events and attribution in GA4 with Dana DiTomaso
Search with Candour - SEO podcast
Deciphering Digital Marketing Attribution Challenges
The chapter explores the complexities of tracking attribution in digital marketing, highlighting the difficulties in measuring performance without cookie consent data. It discusses the significance of analyzing multiple brand interactions and overall metrics for evaluating efficiency. Emphasis is placed on cross-channel attribution in SEO and aligning traffic percentages with conversion metrics for accurate attribution.
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