Search with Candour - SEO podcast Common GA4 Mistakes to Avoid | Dana DiTomaso
Jun 16, 2025
In this engaging conversation, Dana DiTomaso, Founder and President at Kick Point Playbook, shares her wealth of experience in GA4 and digital marketing. She reveals common pitfalls in GA4 setups, including tagging mishaps and duplicate traffic. With plenty of hilarious horror stories from her audits, Dana emphasizes the importance of meticulous configuration and regular monitoring. They also discuss the evolving landscape of digital marketing, highlighting the impact of AI and the need for better audience engagement strategies. Don't miss her practical tips for enhancing your analytics game!
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Common GA4 Setup Messes
- Many GA4 setups are mediocre and do not unlock GA4's full potential.
- Duplicate tag codes and lack of coordination often cause messy and inaccurate data.
Use Container Initialization Trigger
- Change your GA4 tag trigger in Tag Manager to container initialization, not all pages view.
- This ensures the session start event fires first, crucial for accurate attribution.
Prevent Duplicate Traffic Data
- Enable the "ignore duplicate configuration instances" slider in GA4 settings.
- This prevents recording duplicate data when GA4 appears twice on a page, avoiding inflated traffic.
