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Common GA4 Mistakes to Avoid | Dana DiTomaso

Search with Candour - SEO podcast

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Navigating GA4 Chaos

This chapter explores the challenges of setting up Google Analytics 4 (GA4), highlighting frequent issues and chaotic configurations found during audits. The speakers emphasize the necessity of regular monitoring and proper configurations to avoid data inaccuracies, while sharing humorous anecdotes about common pitfalls. They stress the importance of communication among stakeholders and robust processes to ensure effective digital marketing practices.

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