Setting Up BigQuery and Leveraging SparkToro for Effective Marketing

Jack Chambers-Ward is joined by Dana DiTomaso from Kick Point Playbook to discuss common mistakes seen in GA4 setups in 2025.

Jack and Dana get into topics like the importance of proper tag manager setups, dealing with duplicate traffic, and strategies for better data filtering.

Dana also shares horror stories from hundreds of GA4 audits and tips on improving GA4 configurations. Don't miss the practical insights and tips to enhance your digital marketing efforts!

Follow Dana

• Website: https://kpplaybook.com/
• New GA4 audit course: https://kpplaybook.com/google-analytics-audit-course/
• LinkedIn: https://www.linkedin.com/in/dditomaso/
• YouTube: https://www.youtube.com/@kp_playbook/videos
• Bluesky: https://bsky.app/profile/danaditomaso.com

Resources

• https://kpplaybook.com/resources/how-to-track-traffic-from-aio-featured-snippets-paa-results-ga4/
• https://kpplaybook.com/resources/how-to-verify-consent-signals-are-being-received-correctly-in-ga4-for-modeling/
• https://gettingthingsdone.com/

00:00 Introduction and Guest Introduction

00:10 Common GA4 Setup Mistakes

00:57 Podcast Introduction and Host Updates

02:44 Upcoming Events and Announcements

04:49 Conversation with Dana DiTomaso Begins

05:45 GA4 Horror Stories and Common Issues

09:45 Advanced GA4 Tag Manager Tips

15:14 Importance of Proper Traffic Filtering

22:32 Tracking AI Traffic and Brand Building

34:59 Challenges in Digital Marketing and Analytics

41:35 Mike's Report and Learning Habits

44:31 The Importance of Annotations in GA4

56:01 Challenges with GA4 Implementations

01:01:30 Using BigQuery with GA4

01:03:01 Content Marketing Strategies with SparkToro

01:05:29 Personal Interests and Recommendations

01:13:00 Wrapping Up and Future Plans