Common GA4 Mistakes to Avoid | Dana DiTomaso
Search with Candour - SEO podcast
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Evolving SEO in a Digital Landscape
This chapter explores the complexities of SEO and digital marketing, highlighting the need for multidisciplinary collaboration and continuous learning. The discussion delves into the impact of AI on search analytics, the shifting focus towards brand visibility, and the challenges of tracking user engagement in light of privacy concerns. Personal anecdotes illustrate the disconnect between marketing professionals and everyday internet users, while emphasizing the necessity for a paradigm shift in reporting practices and advertising strategies.
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