Standard Deviation Podcast Scrolls, Clicks, and Data Tricks
Oct 5, 2024
Dana DiTomaso, an SEO and analytics expert and founder of Kick Point Playbook, shares her insights on digital marketing. She humorously tackles the challenges of SEO and Google Analytics 4 (GA4), highlighting common data discrepancies. The conversation dives into the intricacies of mobile app tracking and the need for better training in analytics tools. They also discuss the evolving job market in digital marketing, emphasizing continuous learning and the impact of AI on job applications. It's an engaging blend of humor and practicality!
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Dana’s Journey Into SEO and Analytics
- Dana DiTomaso shares her journey from web design to SEO and analytics over 20 years.
- She found SEOs often struggle with analytics, inspiring her focus on data literacy and GA4.
Engagement Metrics Matter in SEO
- Measuring user engagement beyond simple metrics like bounce rate offers deeper SEO insights.
- Tracking if calls to action enter the viewport helps understand visitor quality and site performance.
Search Console Vs GA4 Differences
- Google Search Console and GA4 report differently due to privacy reasons and data limits.
- Long-tail specific queries often do not appear in Search Console but still drive real traffic and conversions.