In this episode of Standard Deviation Podcast, Juliana Jackson and Simo Ahava host Bhavik Patel from LeanConvert to explore the power of critical thinking in analytics and experimentation. Bhav shares his practical insights on using data to make smarter decisions, why statistics are a must-have skill for CRO professionals, and how product analytics differs from traditional web analytics. The discussion dives into the challenges of measuring user experience, building stakeholder trust, and fostering a culture of curiosity in data-driven teams. Bhav also speaks about his passion project, Crap Talks, and its mission to challenge conventional thinking in the analytics community.

In this episode of Standard Deviation, Juliana and Simo chat with Denis, co-founder of Stape, about server-side tagging. They cover why it’s gaining traction, debunk myths like “it bypasses consent,” and show how better tagging can boost data quality. Dennis explains how even small teams can implement server-side tracking without a deep tech background and shares Stape’s recent analytics and education projects. They also touch on Nordic weather, Denis’ journey in scaling a company, and simplifying backend processes with a “one-button” approach. Expect insights on GTM, some Scandinavian life stories, and a few of Simo’s spooky encounters!

Dana DiTomaso, an SEO and analytics expert and founder of Kick Point Playbook, shares her insights on digital marketing. She humorously tackles the challenges of SEO and Google Analytics 4 (GA4), highlighting common data discrepancies. The conversation dives into the intricacies of mobile app tracking and the need for better training in analytics tools. They also discuss the evolving job market in digital marketing, emphasizing continuous learning and the impact of AI on job applications. It's an engaging blend of humor and practicality!

In the latest episode of the Standard Deviation Podcast, Simo and I sit down with Michael King, founder of iPullRank, to talk about some big topics in SEO and marketing. Michael shares insights from his 10 years of running an agency, explaining how he's evolved from hiring freelancers to building a structured team with solid processes. He emphasizes the importance of balancing creativity with scalability and how being adaptable has helped him stay on top. A significant highlight is Michael's deep dive into the Google algorithm leak. He breaks down what we've learned, mainly how Google uses click data, user behavior, and UX's role in search rankings. One key takeaway: SEO and UX teams must work more closely, as user satisfaction directly impacts rankings. We also discuss branding in the age of AI, touching on how companies can influence results in generative AI platforms like ChatGPT by focusing on authoritative content, proper markup, and structured data, which plays a key role in AI-driven search results. If you're into the technical side of SEO or just want tips for staying ahead in search and marketing, this episode is packed with valuable insights.

Explore challenges of constructing houses in Finland, importance of safety nets, inspections, and wardrobe challenges in extreme weather regions. Dive into strategies for coping with nerves before public speaking, overcoming stage fright, and mastering public speaking with authenticity and humor.

The podcast discusses unexpected snowfall, climate change, and personal reflections on aging. It also covers challenges in data science, AI oversimplification, data privacy, and the evolution of Snowplow in analytics. Banter on sponsorships, podcast anniversary, and Google's handling of BigQuery and GCP are also explored.

In this podcast, the hosts discuss challenges in reproducing logos on hoodies, insights from a US vendor conference, navigating speaking opportunities, and the importance of collaboration in enhancing ideas. They also delve into product design post-user research, an interview with a guest on transitioning from art to code, and embracing human connections over tech trends.

Exploring technology trends like iOS 17.4 and challenges for developers. Colorful analytics consultant uses vibrant visuals. Career transition from digital marketing to training highlighted. Tailored data analytics training and consultancy strategies discussed. Understanding customer journeys, data maturity, and building client relationships.

Discussions on navigating complexities of Constant Mode in GA Four, challenges in analytics and marketing, understanding the value of qualitative data in research, and online technical marketing courses. Also, exploring user behavior through research and the importance of heuristic evaluations in website design.

Exploring challenges of managing illnesses from daycares, navigating Digital Markets Act impact on tech companies, empowering education in data and marketing with a technical marketing handbook, journey of guest from analytics expert to entrepreneur, recommendation of GA4 course, upcoming speaking engagements in Europe, and engaging with guest speaker's content and courses