In this episode of Standard Deviation Podcast, Juliana Jackson and Simo Ahava host Bhavik Patel from LeanConvert to explore the power of critical thinking in analytics and experimentation. Bhav shares his practical insights on using data to make smarter decisions, why statistics are a must-have skill for CRO professionals, and how product analytics differs from traditional web analytics. The discussion dives into the challenges of measuring user experience, building stakeholder trust, and fostering a culture of curiosity in data-driven teams. Bhav also speaks about his passion project, Crap Talks, and its mission to challenge conventional thinking in the analytics community.